Ah, I think I've got it. The data is likely passed to Marketing Cloud through one of the data integration or analytics tools, like Conversion Tracking or Web & Mobile Analytics. I'll go with Web & Mobile Analytics, since that seems the most relevant to the context.
Hmm, this is a tough one. I can see the merits of a few different approaches here. I'm kind of torn between options A and D. On one hand, it might make sense to start with the baseline technology architecture to understand the current capabilities. But on the other hand, the scenario states that the strategic vision and architecture are already agreed upon, so jumping straight into defining the target architecture could also be a good approach. I'd have to think this through a bit more.
Lorenza
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