A company is considering implementing collaborative planning, forecasting, and replenishment (CPFR). Which of the following statements best reflects one of the objectives of CPFR?
Option A is too basic, CPFR is more than just a sequence of processes between consumers and retailers. B captures the essence of collaborative forecasting and planning.
Option B seems to be the correct answer. CPFR is all about sharing forecasts and collaborating between trading partners, not just within a manufacturing environment.
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