This is a tricky one. I can see the logic behind option A, but I'm worried there might be some nuance I'm missing. I think I'll flag this question and come back to it after I've had a chance to review the relevant concepts.
I'm feeling confident about this one. The Sprint Backlog is a key part of the Scrum process, and it's created during the planning and estimation phase, so B is the right answer.
This is a tricky one. I'm debating between loyalty and psychographic segmentation, but I think loyalty makes the most sense given the focus on frequent flyers and exclusive perks. I'll go with that for now, but I'll double-check my understanding before submitting.
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