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APBM Exam CABM Topic 5 Question 38 Discussion

Actual exam question for APBM's Certified Associate Business Manager exam
Question #: 38
Topic #: 5
[All Certified Associate Business Manager Questions]

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals is called:

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Suggested Answer: A

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