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AMA PCM Exam - Topic 9 Question 21 Discussion

Peltz, a chewing gum manufacturer, markets chewing gum in a variety of flavors. The company also sells cardamom- and clove-flavored chewing gum under the Peltz brand. Five years after the introduction of the cardamom and clove flavors, the name Peltz is synonymous with cardamom- and clove-flavored chewing gum. Which of the following aspects of the Peltz brand is exemplified in this scenario?
A) Brand awareness
B) Perceived value
C) Brand parity
D) Brand loyalty
E) Brand extension

AMA PCM Exam - Topic 9 Question 21 Discussion

Actual exam question for AMA's PCM exam
Question #: 21
Topic #: 9
[All PCM Questions]

Peltz, a chewing gum manufacturer, markets chewing gum in a variety of flavors. The company also sells cardamom- and clove-flavored chewing gum under the Peltz brand. Five years after the introduction of the cardamom and clove flavors, the name Peltz is synonymous with cardamom- and clove-flavored chewing gum. Which of the following aspects of the Peltz brand is exemplified in this scenario?

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Suggested Answer: A

by Audry at May 04, 2022, 12:30 AM

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Nathalie
8 months ago
Brand extension seems like a better fit here.
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Celestine
9 months ago
Really? I didn’t know cardamom gum was that popular!
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Larae
9 months ago
I think it’s more about brand loyalty.
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Ricarda
9 months ago
Definitely brand awareness!
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Estrella
9 months ago
Peltz is known for cardamom and clove now!
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Janella
9 months ago
Hmm, I'm a bit unsure about this one. I know requirement analysis is important, but I'm not sure if that's the right answer here. I'll have to think it through carefully.
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Chara
9 months ago
Okay, let's think this through step-by-step. I'm pretty confident I know the basics, but I'll double-check each statement to be sure.
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Gertude
10 months ago
Hmm, I'm a bit unsure about this one. The question mentions maximizing availability, so I'm wondering if a multi-regional Cloud Storage bucket (option D) might be a better choice to ensure the data is redundant across regions.
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