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AMA PCM Exam - Topic 9 Question 126 Discussion

The process of dividing the market into groups of customers with different needs, wants, or characteristics---who therefore might appreciate products or services geared especially for them---is called _____.
E) market segmentation
A) positioning
B) targeting
C) market penetration
D) market development

AMA PCM Exam - Topic 9 Question 126 Discussion

Actual exam question for AMA's PCM exam
Question #: 126
Topic #: 9
[All PCM Questions]

The process of dividing the market into groups of customers with different needs, wants, or characteristics---who therefore might appreciate products or services geared especially for them---is called _____.

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Suggested Answer: E

by Renato at May 14, 2026, 07:37 PM

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Viva
It's definitely E) market segmentation!
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Dannette
5 days ago
I definitely recall that market segmentation is about identifying different groups, so I would go with E) market segmentation for this one.
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Jamal
10 days ago
I'm a bit uncertain here. Positioning and targeting sound similar, but I feel like segmentation is the right term for grouping customers.
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Phil
15 days ago
I remember practicing a similar question, and I think the answer is E) market segmentation because it focuses on different customer needs.
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Gladys
2 months ago
I think this has to do with dividing customers, so it might be market segmentation, but I'm not entirely sure.
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