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The process of dividing the market into groups of customers with different needs, wants, or characteristics---who therefore might appreciate products or services geared especially for them---is called _____.
Suggested Answer: E
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22 comments · newest first
SA
Sang
2 days ago
Yeah, that makes sense. It’s about grouping customers.
FR
Francoise
7 days ago
I think it's E) market segmentation.
ME
Mel
12 days ago
I feel confident about E. It’s a key concept in marketing!
MA
Maurine
17 days ago
Exactly! Without segmentation, targeting is pointless.
FR
Francoise
23 days ago
But segmentation is the first step, right?
LO
Lorean
28 days ago
I’m torn between E and B. Targeting is important too.
AL
Alease
1 month ago
Yeah, I agree! It’s all about understanding different customer needs.
AS
Ashley
1 month ago
I think it's E) market segmentation. It makes sense.
DO
Dominic
1 month ago
Surprised this is even a question, segmentation is so basic!
DA
Dalene
2 months ago
I thought it was positioning...
JU
Junita
2 months ago
Wait, isn't it targeting?
SH
Sherron
2 months ago
Totally agree, segmentation is key!
SI
Simona
2 months ago
It's definitely called market segmentation!
TA
Tammi
2 months ago
I always mix up these terms, but segmentation feels right!
CO
Corrinne
2 months ago
Wait, are we sure it's not positioning? Seems a bit tricky.
CL
Clarence
3 months ago
I thought it was targeting at first, but segmentation makes more sense.
VI
Virgie
3 months ago
Totally agree, segmentation is key!
VI
Viva
3 months ago
It's definitely E) market segmentation!
DA
Dannette
3 months ago
I definitely recall that market segmentation is about identifying different groups, so I would go with E) market segmentation for this one.
JA
Jamal
3 months ago
I'm a bit uncertain here. Positioning and targeting sound similar, but I feel like segmentation is the right term for grouping customers.
PH
Phil
4 months ago
I remember practicing a similar question, and I think the answer is E) market segmentation because it focuses on different customer needs.
GL
Gladys
5 months ago
I think this has to do with dividing customers, so it might be market segmentation, but I'm not entirely sure.