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AMA PCM Exam - Topic 9 Question 126 Discussion
Actual exam question for
AMA's
PCM exam
Question #: 126
Topic #: 9
[All PCM Questions]
Topic #: 9
The process of dividing the market into groups of customers with different needs, wants, or characteristics---who therefore might appreciate products or services geared especially for them---is called _____.
Suggested Answer:
E
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