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AMA PCM Exam - Topic 8 Question 40 Discussion

X-Pert Bikes sells bikes for people of all ages. The company is creating a new advertising campaign targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time they want a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as research has shown that familiarity with a brand increases the chances of repeat purchases. In this case, X-Pert's campaign is aiming to build ______.
E) brand loyalty
A) brand awareness
B) brand dilution
C) brand parity
D) brand extension

AMA PCM Exam - Topic 8 Question 40 Discussion

Actual exam question for AMA's PCM exam
Question #: 40
Topic #: 8
[All PCM Questions]

X-Pert Bikes sells bikes for people of all ages. The company is creating a new advertising campaign targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time they want a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as research has shown that familiarity with a brand increases the chances of repeat purchases. In this case, X-Pert's campaign is aiming to build ______.

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Suggested Answer: E

by Mitzie at May 08, 2022, 10:04 PM

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Hobert
8 months ago
Wait, isn't this just a way to sell more bikes?
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Fidelia
9 months ago
X-Pert Club? That's a smart move for loyalty!
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Katina
9 months ago
Really? I thought they were just trying to boost brand awareness.
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Yvonne
9 months ago
Totally agree, it's all about keeping customers coming back.
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Ashlee
9 months ago
Sounds like they're aiming for brand loyalty!
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Natalie
9 months ago
Hmm, I'm a bit unsure about this one. The options all seem to mention minimizing total carrying cost, but I'm not sure which one is the primary function. I'll have to read through them again closely.
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Kiley
9 months ago
I've got this! Cloud bursting uses automated scaling to handle spikes in demand, and it relies on a failover system to ensure high availability. The other options don't sound quite right to me.
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Francoise
9 months ago
Okay, let's see here. Enabling audio compression and configuring a recording schedule seem like they could potentially extend video retention, but I'm not sure about the other options. I'll have to make an educated guess on this one.
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Skye
10 months ago
I'm leaning towards a Request for Proposal (RFP) as well. The question mentions the manager wants solutions from vendors, and an RFP allows for more flexibility in the vendor responses compared to an RFQ.
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