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AMA PCM Exam - Topic 8 Question 114 Discussion

Actual exam question for AMA's PCM exam
Question #: 114
Topic #: 8
[All PCM Questions]

The retention rate of a particular brand of engine oil in 2013 is 87%. If 6,000,000 customers purchased the brand in 2012, how many of these customers purchased the same brand in 2013?

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Suggested Answer: C

by Leila at Jul 12, 2025, 11:45 PM

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Clement
4 months ago
I thought it would be lower, but 87% is impressive!
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Gearldine
4 months ago
Totally agree, that's the right calculation!
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Kayleigh
4 months ago
87% retention means 5,220,000 customers bought it again.
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Jerrod
4 months ago
Just did the math, and yeah, 5,220,000 checks out!
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Aide
4 months ago
Wait, how can they have such a high retention rate? Sounds fishy.
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Marci
5 months ago
I think the answer should be around 5.2 million, but I can't remember the exact calculation steps.
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Bernadine
5 months ago
I feel like I might be overthinking this. Is it just straightforward multiplication, or do we need to consider anything else?
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Lindsey
5 months ago
I remember a similar question where we had to find a percentage of a total. I think multiplying by 0.87 should give us the answer.
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German
5 months ago
I think we need to calculate 87% of 6,000,000, but I'm not entirely sure how to do that quickly.
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Jackie
5 months ago
I'm not totally sure about this, but I think the retention rate is the percentage of 2012 customers who came back in 2013. So I'll multiply 6,000,000 by 0.87 to find the number of returning customers.
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Annmarie
6 months ago
No need to overthink this. The retention rate is the key piece of information here. Just plug that into the formula and you'll get the answer.
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Lauran
6 months ago
Wait, I'm a bit confused. Is the retention rate the same as the percentage of customers who purchased the same brand in 2013? Or do I need to do some other calculation?
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Sage
6 months ago
This seems straightforward enough. I'll just multiply 6,000,000 by 0.87 to get the number of customers in 2013.
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Antonette
6 months ago
Okay, let's think this through step-by-step. The question gives us the retention rate of 87% and the number of customers in 2012. To find the number of customers in 2013, we need to take 87% of the 2012 customers.
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Vivan
7 months ago
Alright, let's put on our thinking caps and solve this like engineers. *cracks knuckles* Time to crunch some numbers.
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Serina
7 months ago
Haha, this is like a game of 'Guess the Number' but with engine oil. I'm feeling lucky, let's go with E - 5,291,100!
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Shalon
6 months ago
B is my pick - 5,177,000!
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Joaquin
6 months ago
I think I'll choose C - 5,220,000!
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Tamra
6 months ago
D could be a sneaky choice - 5,250,679!
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Maurine
6 months ago
E seems too high, I'll go with A - 5,100,000.
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Justine
8 months ago
I believe the answer is A) 5,100,000, as it makes the most sense based on the retention rate given.
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Leonard
8 months ago
Ooh, this is a tricky one. I'm gonna go with D - 5,250,679. Just a gut feeling, you know?
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Rochell
7 months ago
I think it might be A - 5,100,000. Seems like a reasonable estimate.
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Enola
8 months ago
I'm not sure, but I think the answer might be C) 5,220,000.
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Luther
8 months ago
I agree with Junita, because 87% of 6,000,000 is 5,100,000.
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Tamra
8 months ago
Wait, wait, wait. Didn't they say the retention rate was 87%? Shouldn't the answer be a bit higher than 5,100,000? *scratches head*
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Gail
7 months ago
B) 5,177,000
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Leota
7 months ago
A) 5,100,000
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Junita
8 months ago
I think the answer is A) 5,100,000.
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Rodolfo
8 months ago
Hmm, this seems straightforward. I'm going with option A - 5,100,000. That's gotta be the right answer, right?
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Billye
7 months ago
User1: I think you're right, option A - 5,100,000, makes sense.
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Cyndy
9 months ago
Alright, let's think this through. If the retention rate is 87%, that means 87% of the 6,000,000 customers purchased the same brand in 2013. Time to break out the calculator!
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Leah
8 months ago
B) 5,177,000
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Freeman
8 months ago
A) 5,100,000
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