AMA PCM Exam - Topic 7 Question 6 Discussion

Actual exam question for AMA's PCM exam

Question #: 6
Topic #: 7

[All PCM Questions]

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

AStrength of preference

BThreshold level

CService quality gap

DVoice-of-customer

EZone of tolerance

Show Suggested Answer

Suggested Answer: E

by Jerry at May 04, 2022, 02:08 PM

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Reita

4 months ago

Not sure about that, seems a bit off to me.

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Fidelia

4 months ago

Totally agree with the Zone of tolerance!

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Rose

4 months ago

Wait, is that really what they mean by that?

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Kimbery

4 months ago

I thought it was the Service quality gap.

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Miss

5 months ago

It's definitely the Zone of tolerance!

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Luke

5 months ago

This looks straightforward to me. I'd go with option D - adding the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. Seems like the simplest solution.

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Jonelle

5 months ago

Hmm, I'm not entirely sure about this one. I'll need to think it through and consider the differences between the answer choices. Maybe I can eliminate a couple options first.

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