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AMA PCM Exam - Topic 7 Question 6 Discussion

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.
E) Zone of tolerance
A) Strength of preference
B) Threshold level
C) Service quality gap
D) Voice-of-customer

AMA PCM Exam - Topic 7 Question 6 Discussion

Actual exam question for AMA's PCM exam
Question #: 6
Topic #: 7
[All PCM Questions]

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

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Suggested Answer: E

by Jerry at May 04, 2022, 02:08 PM

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Reita
8 months ago
Not sure about that, seems a bit off to me.
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Fidelia
9 months ago
Totally agree with the Zone of tolerance!
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Rose
9 months ago
Wait, is that really what they mean by that?
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Kimbery
9 months ago
I thought it was the Service quality gap.
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Miss
9 months ago
It's definitely the Zone of tolerance!
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Luke
9 months ago
This looks straightforward to me. I'd go with option D - adding the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. Seems like the simplest solution.
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Jonelle
10 months ago
Hmm, I'm not entirely sure about this one. I'll need to think it through and consider the differences between the answer choices. Maybe I can eliminate a couple options first.
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