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AMA PCM Exam - Topic 7 Question 6 Discussion

Posted by Jerry on May 04, 2022 at 02:08 PM

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

Suggested Answer: E

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7 comments · newest first
RE
Reita 11 months ago
Not sure about that, seems a bit off to me.
FI
Fidelia 12 months ago
Totally agree with the Zone of tolerance!
RO
Rose 12 months ago
Wait, is that really what they mean by that?
KI
Kimbery 12 months ago
I thought it was the Service quality gap.
MI
Miss 1 year ago
It's definitely the Zone of tolerance!
LU
Luke 1 year ago
This looks straightforward to me. I'd go with option D - adding the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. Seems like the simplest solution.
JO
Jonelle 1 year ago
Hmm, I'm not entirely sure about this one. I'll need to think it through and consider the differences between the answer choices. Maybe I can eliminate a couple options first.
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