Discuss AMA PCM Exam Topic 7 Question 108

Which of the following is true of packaging a product?

AProduct repositioning is a cheaper way to attract a new target market than updating a product's packaging.

BThe secondary and primary packages of a product are interchangeable.

CWhen products remain untouched, changing their package invariably induces distrust in customers.

DChanging or updating a product's package is different from method to reposition a product.

EConsumers are tempted to try products in new packaging.

Suggested Answer: E

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14 comments · newest first

Vernell 10 months ago

D is definitely true, they serve different purposes.

Shelton 11 months ago

E makes sense, new packaging always catches my eye!

Dean 11 months ago

Wait, are primary and secondary packages really interchangeable?

Tamesha 11 months ago

Totally disagree, packaging can make a huge difference!

Mozelle 11 months ago

I think A is true, much cheaper than redesigning.

Pansy 12 months ago

I vaguely remember that consumers are often drawn to new packaging, so option E could be correct, but I need to think more about the context.

Joaquin 12 months ago

I feel like option A might be true since repositioning could save costs, but I can't recall the exact details we covered.

An 12 months ago

I think I saw a practice question about the differences between primary and secondary packaging, and I'm pretty sure they aren't interchangeable.

Hyun 1 year ago

I remember discussing how packaging can influence consumer perception, but I'm not sure if changing it always leads to distrust.

Junita 1 year ago

Consumers being tempted by new packaging makes sense, but I'm not sure if that's the best answer here. I'll need to weigh all the options carefully.

Karma 1 year ago

Okay, I've got a good handle on the strategies for repositioning a product versus updating its packaging. I feel confident I can select the right answer.

Reita 1 year ago

Changing packaging can definitely impact customer trust, so I'll need to think carefully about that factor.

Merrilee 1 year ago

Hmm, I'm a bit confused about the relationship between the primary and secondary packaging. I'll need to review that concept before answering.

Luis 1 year ago

This question seems straightforward, but I want to make sure I understand the differences between product repositioning and updating packaging.

AMA PCM Exam - Topic 7 Question 108 Discussion