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AMA Exam PCM Topic 6 Question 74 Discussion

Actual exam question for AMA's PCM exam
Question #: 74
Topic #: 6
[All PCM Questions]

Which of the following is the first step in planning and executing an advertising campaign?

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Suggested Answer: E

by Nicolette at Aug 29, 2023, 08:01 PM

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Moira
24 days ago
This is a no-brainer - it's 'Identifying the target audience.' You can't sell ice to an Eskimo, am I right?
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Minna
1 days ago
A) Creating advertisement
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Franklyn
27 days ago
I'm going with 'Creating the advertisement.' Isn't that the whole point of an ad campaign? The rest is just supporting cast.
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Edmond
1 months ago
Easy, it's 'Identifying the target audience.' How else are you gonna know who to reach with your killer ad?
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Ellsworth
20 days ago
Then you can convey the message effectively.
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Adelina
26 days ago
Once you know your audience, you can create the advertisement.
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Sheldon
27 days ago
Identifying the target audience is crucial for sure.
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Nobuko
1 months ago
Hmm, I'm torn between 'Determining the budget' and 'Evaluating and selecting media.' Gotta have the funds to make it happen, right?
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Felicia
2 months ago
I'd say the first step is to identify the target audience. That's the foundation of any successful ad campaign!
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Daniel
12 days ago
Conveying the message effectively is important in reaching your target audience.
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Tomas
25 days ago
After creating the ad, you need to determine the budget for the campaign.
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Julieta
29 days ago
Once you know your target audience, you can create the advertisement.
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Billi
1 months ago
Identifying the target audience is crucial for a successful ad campaign.
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Loreta
2 months ago
But don't we need to determine the budget first before anything else?
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Alethea
2 months ago
I agree with Reuben, knowing the target audience is crucial for a successful campaign.
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Reuben
2 months ago
I think the first step is identifying the target audience.
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