AMA Exam PCM Topic 6 Question 74 Discussion

Actual exam question for AMA's PCM exam

Question #: 74
Topic #: 6

[All PCM Questions]

Which of the following is the first step in planning and executing an advertising campaign?

ACreating advertisement

BConveying the message

CEvaluating and selecting media

DDetermine the budget

EIdentifying the target audience

Show Suggested Answer

Suggested Answer: E

by Nicolette at Aug 29, 2023, 08:01 PM

Limited Time Offer

25%

Off

Get Premium PCM Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Moira

2 months ago

This is a no-brainer - it's 'Identifying the target audience.' You can't sell ice to an Eskimo, am I right?

upvoted 0 times

Brande

20 days ago

It sets the foundation for the entire campaign.

upvoted 0 times

...

Marguerita

22 days ago

Absolutely, knowing your target audience is key.

upvoted 0 times

...

Stevie

24 days ago

Definitely 'Identifying the target audience' first!

upvoted 0 times

...

Laurene

1 months ago

E) Identifying the target audience

upvoted 0 times

...

Josphine

1 months ago

D) Determine the budget

upvoted 0 times

...

Corazon

1 months ago

C) Evaluating and selecting media

upvoted 0 times

...

Desmond

1 months ago

B) Conveying the message

upvoted 0 times

...

Minna

2 months ago

A) Creating advertisement

upvoted 0 times

...

Franklyn

2 months ago

I'm going with 'Creating the advertisement.' Isn't that the whole point of an ad campaign? The rest is just supporting cast.

upvoted 0 times

Jovita

1 months ago

Once you know your audience, then you can create the advertisement that will resonate with them.

upvoted 0 times

...

Avery

1 months ago

I agree, knowing who you are targeting helps shape the message and where to place the ad.

upvoted 0 times

...

Robt

1 months ago

Creating the advertisement is definitely important, but I think identifying the target audience comes first.

upvoted 0 times

...

Edmond

3 months ago

Easy, it's 'Identifying the target audience.' How else are you gonna know who to reach with your killer ad?

upvoted 0 times

Ellsworth

2 months ago

Then you can convey the message effectively.

upvoted 0 times

...

Adelina

2 months ago

Once you know your audience, you can create the advertisement.

upvoted 0 times

...

Sheldon

2 months ago

Identifying the target audience is crucial for sure.

upvoted 0 times

...

Nobuko

3 months ago

Hmm, I'm torn between 'Determining the budget' and 'Evaluating and selecting media.' Gotta have the funds to make it happen, right?

upvoted 0 times

...

Felicia

3 months ago

I'd say the first step is to identify the target audience. That's the foundation of any successful ad campaign!

upvoted 0 times

Daniel

2 months ago

Conveying the message effectively is important in reaching your target audience.

upvoted 0 times

...

Tomas

2 months ago

After creating the ad, you need to determine the budget for the campaign.

upvoted 0 times

...

Julieta

2 months ago

Once you know your target audience, you can create the advertisement.

upvoted 0 times

...

Billi

3 months ago

Identifying the target audience is crucial for a successful ad campaign.

upvoted 0 times

...

Loreta

3 months ago

But don't we need to determine the budget first before anything else?

upvoted 0 times

...

Alethea

4 months ago

I agree with Reuben, knowing the target audience is crucial for a successful campaign.

upvoted 0 times

...

Reuben

4 months ago

I think the first step is identifying the target audience.

upvoted 0 times

...