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AMA PCM Exam - Topic 6 Question 51 Discussion

Which of the following is true of low-involvement customers?
D) They are likely to have superficial impressions.
A) They scrutinize an advertisement in a thorough manner.
B) They pay more attention to quality.
C) They process key elements of a message deeply.
E) They pay more attention to price.

AMA PCM Exam - Topic 6 Question 51 Discussion

Actual exam question for AMA's PCM exam
Question #: 51
Topic #: 6
[All PCM Questions]

Which of the following is true of low-involvement customers?

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Suggested Answer: D

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Lasandra
8 months ago
Nah, I think they might care about quality too, B could be true.
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Lynsey
9 months ago
Price is definitely a big factor for them, E is spot on!
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Colene
9 months ago
Wait, are low-involvement customers really that superficial?
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Dorothea
9 months ago
Totally agree, D makes the most sense!
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Twana
9 months ago
They usually go for quick impressions, right?
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Clay
9 months ago
This seems like a straightforward Cisco ISE question. I think the key is understanding the different policies and flows involved in BYOD onboarding.
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Terrilyn
10 months ago
Taking Penicillamine with meals makes sense to me. That's probably the best way to avoid any gastrointestinal issues. I'll mark that as my answer unless I see something that makes me reconsider.
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