AMA PCM Exam - Topic 6 Question 39 Discussion

Actual exam question for AMA's PCM exam

Question #: 39
Topic #: 6

[All PCM Questions]

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

ABrand awareness

BBrand dilution

CBrand parity

DBrand extension

EBrand loyalty

Show Suggested Answer

Suggested Answer: A

by Beckie at May 05, 2022, 09:19 AM

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Charlena

4 months ago

Brand parity doesn't make sense here. They should focus on standing out!

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Tawny

4 months ago

Wait, are they really trying to enter India without any prior knowledge? Sounds risky!

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Ronny

4 months ago

Brand dilution? That's a weird choice for a new market entry.

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Eva

4 months ago

I think brand loyalty is more important. Why build awareness if they can't keep customers?

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Clay

5 months ago

Definitely brand awareness! They need to introduce themselves first.

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Gabriele

5 months ago

This looks like a straightforward question. I'll carefully read through the solution steps and make sure they match the goal.

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Fletcher

5 months ago

I'm leaning towards option B as well. Splitting traffic between the new and current versions seems like the safest way to test the update without disrupting the current application. I feel pretty confident about that approach.

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Karma

5 months ago

I remember a question like this where we had to factor in the tax rate. If we take 30% off the $40,000, that means we should add back the after-tax amount to retained earnings.

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Martina

5 months ago

This question seems a bit tricky. I'll need to carefully read through the options to understand the different types of help and how they are counted.

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