AMA PCM Exam - Topic 6 Question 25 Discussion

Actual exam question for AMA's PCM exam

Question #: 25
Topic #: 6

_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

AValue proposition

BRelative positioning

CCompetitive positioning

DMarket positioning

ESelective perception

Show Suggested Answer

Suggested Answer: D

by Alease at May 08, 2022, 08:25 PM

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Dustin

7 months ago

I thought selective perception was a different concept altogether!

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Tenesha

7 months ago

Market positioning fits the bill too, though.

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Kanisha

7 months ago

Wait, is it really that clear-cut?

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Shawn

7 months ago

I think it's more about competitive positioning.

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Kaycee

8 months ago

Definitely talking about value proposition here!

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Arleen

8 months ago

This seems like a straightforward question about mobile bandwidth. I'll carefully read through the options and try to recall what I know about typical mobile data speeds.

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Eliz

8 months ago

Hmm, I'm not sure about this one. I'll have to think it through carefully.

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