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AMA Exam PCM Topic 6 Question 25 Discussion
Actual exam question for
AMA's
Professional Certified Marketer exam
Question #: 25
Topic #: 6
[All Professional Certified Marketer Questions]
Topic #: 6
_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.
Suggested Answer:
D
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