AMA Exam PCM Topic 6 Question 107 Discussion

Actual exam question for AMA's PCM exam

Question #: 107
Topic #: 6

[All PCM Questions]

Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

AIntangibility

BHeterogeneity

CPerishability

DInseparability

ENonstorability

Show Suggested Answer

Suggested Answer: B

by Kayleigh at Feb 11, 2025, 05:27 AM

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Iola

1 months ago

Definitely B) Heterogeneity. The stylist nailed the frohawk but messed up the mohawk, proving that service quality can vary, even from the same provider. Maybe the stylist was just having an 'off' day when Hugo went for the mohawk!

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Lennie

1 months ago

Haha, poor Hugo! Guess he didn't realize that stylists can have an 'off' day, just like the rest of us. The scenario shows the heterogeneity of services - even the best can have an occasional hiccup.

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Lucy

7 days ago

Yeah, sometimes even the best stylists can have an off day.

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Kathryn

8 days ago

I decided to try a mohawk this time.

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Tabetha

9 days ago

It's important to remember that services can vary in quality.

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Lisha

23 days ago

I love my new frohawk hairstyle!

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Stephen

2 months ago

I think the answer is B) Heterogeneity. The stylist's ability to provide the same level of service and quality varies, even though it's the same service provider. That's a classic example of heterogeneity in services.

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Lacresha

19 days ago

E) Nonstorability

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Weldon

20 days ago

D) Inseparability

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Miesha

25 days ago

C) Perishability

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Krissy

1 months ago

B) Heterogeneity

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Rusty

1 months ago

A) Intangibility

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Noble

2 months ago

I believe it's perishability because the service provided by the stylist can't be stored for future use.

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Shawana

2 months ago

I agree with Hermila. The inconsistency in the service quality is evident in this scenario.

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Sanjuana

2 months ago

The scenario clearly illustrates the concept of heterogeneity in services. The stylist was able to replicate the frohawk hairstyle perfectly, but failed to deliver the same quality for the mohawk hairstyle. Services can vary, even from the same provider.

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