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AMA Exam PCM Topic 5 Question 97 Discussion

Actual exam question for AMA's PCM exam
Question #: 97
Topic #: 5
[All PCM Questions]

BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

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Suggested Answer: D

by Lanie at Sep 18, 2024, 08:50 AM

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Dick
29 days ago
I bet the folks at BlueGreen are real 'green' when it comes to customer relationships. E) Prospecting is the right answer, no doubt about it.
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Paul
18 days ago
They must be looking for new potential customers to expand their market.
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Evangelina
20 days ago
I agree, E) Prospecting is definitely the right stage for BlueGreen Tech.
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Kerry
1 months ago
If I had a nickel for every time a company tried to sell me more stuff, I'd be a rich person. Anyway, E) Prospecting is the way to go on this one.
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Yuette
3 days ago
It's all about finding new leads to grow their customer base.
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Chantay
16 days ago
I agree, they need to identify potential customers who might be interested in their products.
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Lavera
23 days ago
Prospecting is definitely the way to go for BlueGreen Tech.
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Jeanice
1 months ago
I guess B) Reacquisition could work too, since they're trying to sell more to their existing customers. But E) Prospecting makes the most sense here.
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Elvera
2 months ago
The correct answer is E) Prospecting. BlueGreen is trying to identify potential new customers, which is the prospecting stage of customer relationship management.
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Rolande
16 days ago
Retention
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Jettie
18 days ago
Prospecting
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Delmy
2 months ago
I believe it could also be Conversion, as they are trying to convert potential customers into actual customers.
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Erick
2 months ago
I agree with Lura, because they are focusing on selling additional products to existing customers.
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Lura
2 months ago
I think BlueGreen Tech is at the Retention stage.
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