AMA Exam PCM Topic 5 Question 79 Discussion

Actual exam question for AMA's PCM exam

Question #: 79
Topic #: 5

[All PCM Questions]

Which of the following is true of a conventional marketing channel?

AIt is also known as a vertical marketing system.

BIn this system, each member acts in the best interest of the other members.

CIn this channel, one member has control over the others.

DIn this system, each member strives to satisfy its own objectives.

EIt includes contractual, administered, and corporate marketing systems.

Show Suggested Answer

Suggested Answer: E

by Flo at Dec 26, 2023, 12:36 AM

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Sunshine

2 hours ago

I disagree, I believe the answer is D) In this system, each member strives to satisfy its own objectives.

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Nguyet

1 days ago

I think the answer is B) In this system, each member acts in the best interest of the other members.

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Nan

2 days ago

I'm not sure, but I think it could also be E) It includes contractual, administered, and corporate marketing systems.

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Delpha

5 days ago

Hmm, I'm leaning towards E. Isn't a conventional marketing channel the same as a vertical marketing system? I think that covers all the different types.

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Lorean

8 days ago

I'm pretty sure it's C - one member has control over the others. That's the definition of a conventional marketing channel, right?

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Adell

10 days ago

I agree with Laura, because in a conventional marketing channel, cooperation among members is key for success.

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Laura

16 days ago

I think the answer is B) In this system, each member acts in the best interest of the other members.

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