AMA PCM Exam - Topic 5 Question 79 Discussion

Actual exam question for AMA's PCM exam

Question #: 79
Topic #: 5

[All PCM Questions]

Which of the following is true of a conventional marketing channel?

AIt is also known as a vertical marketing system.

BIn this system, each member acts in the best interest of the other members.

CIn this channel, one member has control over the others.

DIn this system, each member strives to satisfy its own objectives.

EIt includes contractual, administered, and corporate marketing systems.

Show Suggested Answer

Suggested Answer: E

by Flo at Dec 26, 2023, 12:36 AM

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Amie

3 months ago

I think it does include different marketing systems, though.

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Octavio

3 months ago

Yup, each member just looks out for themselves.

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Melina

3 months ago

Wait, are we sure about that? Sounds off to me.

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Sina

4 months ago

Totally agree, it's not a vertical marketing system!

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Denny

4 months ago

Conventional channels are all about individual goals, right?

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Freida

4 months ago

I vaguely recall that in a conventional channel, members don't really work together, so D sounds right, but I’m not completely confident.

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Xenia

4 months ago

I feel like I saw a question similar to this in practice, and it mentioned that one member has control, which could point to C being the answer.

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Chandra

4 months ago

I'm not entirely sure, but I remember something about vertical marketing systems being more integrated, which makes me think A is wrong.

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Willard

5 months ago

I think a conventional marketing channel is where each member acts in their own interest, so maybe D is correct?

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Haydee

5 months ago

Ah, I see. The key is that in a conventional channel, each member is focused on their own objectives, rather than acting in the best interest of the group. That makes sense.

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Franchesca

5 months ago

Okay, I think I've got this. A conventional marketing channel is also known as a vertical marketing system, where one member has control over the others. I'll mark that one.

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Sabra

5 months ago

Hmm, this seems like a tricky one. I'm a bit confused by the wording of the options - I'll need to read through them carefully.

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Sonia

5 months ago

I'm pretty sure this is asking about the characteristics of a conventional marketing channel, so I'll focus on the key differences between the options.

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Trinidad

5 months ago

Got it, this is straightforward. The correct answer is that a conventional marketing channel includes contractual, administered, and corporate systems. Time to move on to the next question.

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Rossana

5 months ago

Fstrim, got it. This is a pretty straightforward question, as long as you know the right command for managing SSD storage.

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Brynn

5 months ago

Hmm, I'm a bit unsure about this one. The exhibit doesn't seem to provide a lot of context, and the question is pretty open-ended. I'll need to think this through carefully.

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Georgeanna

5 months ago

This is a good question to test our understanding of vehicle-to-X communication. I'll review the options and think about the specific scenario described in the question to determine the best answer.

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Leslie

5 months ago

This looks like a tricky question on coupling. I'll need to think carefully about the different types of coupling and which ones are considered negative.

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Starr

10 months ago

I thought a conventional marketing channel was when you just hand out flyers on the street corner. You know, the old-fashioned 'shake your moneymaker' approach.

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Bette

10 months ago

B seems tempting, but I don't think that's quite right. Aren't conventional channels all about power imbalances, not cooperation? Maybe I've been watching too many 'Game of Thrones' episodes...

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Nydia

9 months ago

D) In this system, each member strives to satisfy its own objectives.

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Jennie

9 months ago

C) In this channel, one member has control over the others.

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Laquita

9 months ago

A) It is also known as a vertical marketing system.

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Dominque

10 months ago

D is the correct answer, for sure. In a conventional channel, each member has its own objectives, not the others' best interests. Gotta keep that in mind.

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Ammie

9 months ago

It's important to remember that each member in a conventional channel is working towards their own objectives.

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Anglea

9 months ago

Definitely, it's all about satisfying their own goals in a conventional marketing channel.

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Fidelia

10 months ago

That's right, in this system, everyone is looking out for themselves.

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Jade

10 months ago

I agree, D is the correct answer. Each member in a conventional channel is focused on their own objectives.

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Joaquin

10 months ago

I think the answer is E) It includes contractual, administered, and corporate marketing systems because it covers all types of conventional marketing channels.

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Sunshine

10 months ago

I disagree, I believe the answer is D) In this system, each member strives to satisfy its own objectives.

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Nguyet

10 months ago

I think the answer is B) In this system, each member acts in the best interest of the other members.

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Nan

10 months ago

I'm not sure, but I think it could also be E) It includes contractual, administered, and corporate marketing systems.

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Delpha

11 months ago

Hmm, I'm leaning towards E. Isn't a conventional marketing channel the same as a vertical marketing system? I think that covers all the different types.

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