AMA Exam PCM Topic 5 Question 79 Discussion

Actual exam question for AMA's PCM exam

Question #: 79
Topic #: 5

[All PCM Questions]

Which of the following is true of a conventional marketing channel?

AIt is also known as a vertical marketing system.

BIn this system, each member acts in the best interest of the other members.

CIn this channel, one member has control over the others.

DIn this system, each member strives to satisfy its own objectives.

EIt includes contractual, administered, and corporate marketing systems.

Show Suggested Answer

Suggested Answer: E

by Flo at Dec 26, 2023, 12:36 AM

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Starr

2 months ago

I thought a conventional marketing channel was when you just hand out flyers on the street corner. You know, the old-fashioned 'shake your moneymaker' approach.

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Bette

2 months ago

B seems tempting, but I don't think that's quite right. Aren't conventional channels all about power imbalances, not cooperation? Maybe I've been watching too many 'Game of Thrones' episodes...

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Nydia

2 months ago

D) In this system, each member strives to satisfy its own objectives.

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Jennie

2 months ago

C) In this channel, one member has control over the others.

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Laquita

2 months ago

A) It is also known as a vertical marketing system.

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Dominque

3 months ago

D is the correct answer, for sure. In a conventional channel, each member has its own objectives, not the others' best interests. Gotta keep that in mind.

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Ammie

2 months ago

It's important to remember that each member in a conventional channel is working towards their own objectives.

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Anglea

2 months ago

Definitely, it's all about satisfying their own goals in a conventional marketing channel.

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Fidelia

2 months ago

That's right, in this system, everyone is looking out for themselves.

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Jade

2 months ago

I agree, D is the correct answer. Each member in a conventional channel is focused on their own objectives.

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Joaquin

3 months ago

I think the answer is E) It includes contractual, administered, and corporate marketing systems because it covers all types of conventional marketing channels.

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Sunshine

3 months ago

I disagree, I believe the answer is D) In this system, each member strives to satisfy its own objectives.

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Nguyet

3 months ago

I think the answer is B) In this system, each member acts in the best interest of the other members.

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Nan

3 months ago

I'm not sure, but I think it could also be E) It includes contractual, administered, and corporate marketing systems.

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Delpha

3 months ago

Hmm, I'm leaning towards E. Isn't a conventional marketing channel the same as a vertical marketing system? I think that covers all the different types.

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