AMA Exam PCM Topic 5 Question 63 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 63
Topic #: 5

Why are early adopters considered as opinion leaders?

AThey wait until a product is at its lowest price and influence others to make bulk purchases.

BThey do not give up on products easily and use a particular version until it is not in production.

CThey purchase enough products for the overall price to fall below a certain level and pave the entry for the late majority.

DThey read reviews of critics before buying a product.

EThey are instrumental in bringing other buyer categories to the market.

Show Suggested Answer

Suggested Answer: E

by Meaghan at Dec 30, 2022, 01:24 AM

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