AMA PCM Exam - Topic 5 Question 63 Discussion
Why are early adopters considered as opinion leaders?
E) They are instrumental in bringing other buyer categories to the market.
A) They wait until a product is at its lowest price and influence others to make bulk purchases.
B) They do not give up on products easily and use a particular version until it is not in production.
C) They purchase enough products for the overall price to fall below a certain level and pave the entry for the late majority.
D) They read reviews of critics before buying a product.
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