AMA PCM Exam - Topic 5 Question 34 Discussion

Actual exam question for AMA's PCM exam

Question #: 34
Topic #: 5

[All PCM Questions]

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

AThe brand awareness of a product

BThe breadth of the product mix

CThe importance of each service quality dimension

DThe complexity of the product or service

EThe type of labeling used

Show Suggested Answer

Suggested Answer: C

by Blondell at May 05, 2022, 03:12 AM

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Eun

4 months ago

B could play a role, but I still lean towards C.

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Quentin

4 months ago

Wait, are we really saying brand awareness doesn't matter?

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Annelle

4 months ago

Not so sure about that, D seems pretty important too.

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Patti

4 months ago

Totally agree with Mark, C is the way to go!

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Gayla

5 months ago

I think it's definitely C, service quality matters most.

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Rosamond

5 months ago

The matching law states that the organism's response allocation will match the reinforcement allocation, so I'm pretty sure the answer is D.

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Victor

5 months ago

Isn't velocity more about how fast we can process the data once it's created? I'm hesitant between A and C.

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Jolanda

5 months ago

I practiced a question similar to this one—could it be B about the default gateway issue?

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Hortencia

5 months ago

This question sort of reminds me of a practice question we did where authentication was tied to usernames and passwords, but I'm a bit fuzzy on the details.

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