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AMA PCM Exam - Topic 5 Question 111 Discussion

Which of the following is an example of impulse buying?
B) While grocery shopping Sean picked up a pack of bubble-gum from the checkout counter.
A) Ryan purchased a suit for his wedding after consulting a tailor.
C) Jim conducted a thorough Internet search before buying a new car.
D) Lily picked up a burger from a drive in restaurant on the way home.
E) Jordan purchased a mobile phone after being convinced by a sales presentation.

AMA PCM Exam - Topic 5 Question 111 Discussion

Actual exam question for AMA's PCM exam
Question #: 111
Topic #: 5
[All PCM Questions]

Which of the following is an example of impulse buying?

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Suggested Answer: B

by Jaime at Apr 29, 2025, 05:45 PM

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Roselle
7 months ago
Wait, are you serious? I thought E was an impulse buy!
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Vesta
7 months ago
A and C are not impulse buys at all.
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Idella
7 months ago
I think D could be too, just grabbing food on a whim.
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Glen
7 months ago
Definitely B, that's classic impulse buying!
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Coral
7 months ago
Hmm, I’m not so sure about that. Buying a phone seems too planned.
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Shaunna
8 months ago
I feel like E could also be considered impulse buying since it sounds like Jordan was swayed quickly by the sales pitch. But I guess it depends on how planned the decision was.
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Alex
8 months ago
I practiced a question like this before, and I think it was about buying something without much thought. B seems like the best option, but I'm not completely confident.
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Mozell
8 months ago
I'm not entirely sure, but I remember something about impulse buys being unplanned. Could D with the burger fit that description?
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Walker
8 months ago
I think impulse buying is when you buy something on a whim, so maybe it's B with the bubble-gum?
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Erick
9 months ago
I'm a bit hesitant on this one. I want to make sure I understand the concept of impulse buying before committing to an answer. Let me re-read the question and options one more time to be certain.
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Anna
9 months ago
I'm leaning towards B as well. The key here is that impulse buying is a spur-of-the-moment decision, rather than a planned purchase. The bubble-gum at the checkout fits that description best.
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Isadora
9 months ago
Okay, let's break this down. Impulse buying is a purchase made without much forethought or planning. So I'd say B is the best answer here, as it describes a spontaneous purchase at the checkout. The other options seem to involve more deliberation.
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Tracie
9 months ago
Hmm, I'm not entirely sure about this one. I think it might be B, but I'm a bit confused about the other options. I'll have to think it through carefully.
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Graciela
9 months ago
This is a straightforward question. The answer is clearly B - Sean picking up bubble-gum at the checkout counter is an example of impulse buying.
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