Easy peasy, it's C) initiator. The person who 'initiates' the purchase is the one we're looking for. Unless they're a vampire, in which case they might be the 'initiator' of a different kind of transaction.
Definitely C) initiator. The person who brings up the idea of buying the product is the one who gets the process started, even if they aren't the final decision-maker.
Hmm, I was torn between A) influencer and C) initiator. I guess the initiator is the one who gets the ball rolling, while the influencer sways the decision.
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