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AMA Exam PCM Topic 4 Question 81 Discussion

Actual exam question for AMA's PCM exam
Question #: 81
Topic #: 4
[All PCM Questions]

Calculate the Category Development Index of a particular product that sells 5% of its product in a particular market that contains 1% of the country's population.

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Suggested Answer: B

by Lisha at Feb 10, 2024, 07:24 PM

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Veda
3 months ago
I'm going to have to go with D) 200 on this one. Wait, no, that's not right. It's gotta be A) 500. Or is it? *scratches head* Ah, forget it, I'll just guess and hope for the best.
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Demetra
1 months ago
User 4: I'll go with D) 200.
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Loren
2 months ago
User 3: I'm going with C) 300.
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Lynsey
2 months ago
User 2: No, I believe it's B) 400.
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Yoko
2 months ago
User 1: I think it's A) 500.
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Laurel
3 months ago
This question is a piece of cake! The answer is clearly C) 300. Why? Because 5% is five times bigger than 1%, so the index must be 5/1 = 500. Duh!
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Man
3 months ago
Hmm, let me think about this... If the product's market share is 5% and the market's population share is 1%, then the index should be 5/1 = 500. So I'll go with A) 500.
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Dion
3 months ago
A) 500 seems like the correct answer to me. It makes sense that the index would be the ratio of the product's market share to the market's population share.
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Magnolia
2 months ago
Yes, 500 is the correct answer. It shows how well a product is performing in a specific market compared to the overall population.
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Ashanti
2 months ago
I think the answer is 500 too. It's a simple calculation based on market share and population share.
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Lenna
2 months ago
Yes, that makes sense. It's the ratio of market share to population share.
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Lorrie
2 months ago
I think the answer is 500.
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Jesse
3 months ago
I'm pretty sure the answer is C) 300. The product's market share is 5% of the total market, and the market itself contains 1% of the country's population. So the Category Development Index should be 5/1 = 500.
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Margurite
3 months ago
I think the answer is C) 300 because the Category Development Index is calculated by dividing the percentage of sales in a market by the percentage of population in that market, then multiplying by 100. So in this case, it would be (5/1) * 100 = 500.
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Ressie
3 months ago
I disagree, I believe the answer is B) 400.
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Jose
4 months ago
I think the answer is A) 500.
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