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AMA Exam PCM Topic 4 Question 81 Discussion

Actual exam question for AMA's PCM exam
Question #: 81
Topic #: 4
[All PCM Questions]

Calculate the Category Development Index of a particular product that sells 5% of its product in a particular market that contains 1% of the country's population.

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Suggested Answer: B

by Lisha at Feb 10, 2024, 07:24 PM

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Dion
1 days ago
A) 500 seems like the correct answer to me. It makes sense that the index would be the ratio of the product's market share to the market's population share.
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Jesse
5 days ago
I'm pretty sure the answer is C) 300. The product's market share is 5% of the total market, and the market itself contains 1% of the country's population. So the Category Development Index should be 5/1 = 500.
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Margurite
7 days ago
I think the answer is C) 300 because the Category Development Index is calculated by dividing the percentage of sales in a market by the percentage of population in that market, then multiplying by 100. So in this case, it would be (5/1) * 100 = 500.
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Ressie
12 days ago
I disagree, I believe the answer is B) 400.
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Jose
15 days ago
I think the answer is A) 500.
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