AMA PCM Exam - Topic 4 Question 26 Discussion

Actual exam question for AMA's PCM exam

Question #: 26
Topic #: 4

Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.

Amass marketing targeting

Bconcentrated targeting

Cmicromarketing

Ddifferentiated targeting

Eundifferentiated targeting

Show Suggested Answer

Suggested Answer: C

by Shawna at May 06, 2022, 09:01 PM

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Deangelo

7 months ago

Wait, they customize each bike? That's wild!

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Oren

7 months ago

Not sure about that, could be concentrated targeting too.

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Annalee

7 months ago

Custom bikes? Definitely micromarketing!

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Merilyn

7 months ago

I think it's more of a differentiated targeting strategy.

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Jacquelyne

8 months ago

Sounds like micromarketing to me!

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Eileen

8 months ago

Hmm, I'm not sure about this one. I'll need to review the NetWitness documentation to make sure I understand the different user roles and permissions.

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Timmy

8 months ago

High-end routers and an SDN orchestration layer - those sound like they could be drawbacks too. I'll make sure to consider those options as well.

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Iesha

8 months ago

This looks like a regression problem since we need to predict a numerical value (number of gift cards sold). I'll focus on building a regression model with the relevant features.

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Delisa

8 months ago

This is a tricky one. There's a lot of background information to sift through, and the shareholders' objection adds an extra layer of complexity. I'll need to be really thorough in my analysis to make sure I don't miss any important details that could impact the WACC calculation.

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