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AMA PCM Exam - Topic 4 Question 131 Discussion

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.
D) syndicated data
A) mined data
B) panel data
C) internal data
E) scanner data

AMA PCM Exam - Topic 4 Question 131 Discussion

Actual exam question for AMA's PCM exam
Question #: 131
Topic #: 4
[All PCM Questions]

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

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Suggested Answer: D

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