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AMA Exam PCM Topic 4 Question 105 Discussion

Actual exam question for AMA's PCM exam
Question #: 105
Topic #: 4
[All PCM Questions]

The planning phase of the marketing plan involves

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Suggested Answer: D

by Wayne at Jan 14, 2025, 01:24 AM

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Mabel
1 months ago
Haha, option D is for when things go wrong. The planning phase is all about getting it right the first time, not fixing mistakes!
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Kattie
25 days ago
User 3: I agree, it helps guide all the decisions in the marketing plan.
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Shayne
26 days ago
User 2: Yeah, defining the mission and vision is crucial for the planning phase.
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Elmira
1 months ago
User 1: I think option A is important to set the direction for the business.
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Emile
2 months ago
Option C is about executing the marketing mix, which comes later in the process. The planning phase is more about strategy and setting the direction.
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Destiny
1 months ago
B) evaluating different opportunities by engaging in segmentation, targeting, and positioning.
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Kristofer
1 months ago
A) defining the mission and vision for the business.
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Marti
2 months ago
I think option B is the correct answer. Segmentation, targeting, and positioning are key steps in the planning phase to identify the right opportunities.
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Chanel
2 months ago
The planning phase is all about defining the business's mission and vision, which is option A. This sets the foundation for the rest of the marketing plan.
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Yan
9 days ago
Tiera: Agreed, it's important to have a clear mission and vision.
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Dion
15 days ago
User 3: So, option A is the correct answer.
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Tiera
29 days ago
User 2: Yes, that's right. It sets the direction for the marketing plan.
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Honey
2 months ago
User 1: I think the planning phase involves defining the mission and vision for the business.
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Kattie
2 months ago
I believe defining the mission and vision is key to success.
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Shanice
2 months ago
I agree, it sets the direction for the whole strategy.
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Charlesetta
2 months ago
I think the planning phase is crucial for a marketing plan.
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a