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AMA PCM Exam - Topic 3 Question 58 Discussion

Reference groups refer to
C) one or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.
A) the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.
B) individuals who exert direct or indirect social influence over others.
D) those buyers who, through the size of their purchases, affect where marketing dollars will be spent.
E) those with whom a person does not wish to be a member of or identified with.

AMA PCM Exam - Topic 3 Question 58 Discussion

Actual exam question for AMA's PCM exam
Question #: 58
Topic #: 3
[All PCM Questions]

Reference groups refer to

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Suggested Answer: C

by Delisa at Sep 22, 2022, 10:01 AM

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Phuong
8 months ago
I think A is more accurate. It’s about shared values, not just influence.
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Shonda
8 months ago
Totally agree with C! It's all about comparison.
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Frederica
9 months ago
Wait, is it really just about social influence? Sounds too simple.
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Vanda
9 months ago
Definitely B! They really shape our choices.
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Diane
9 months ago
Reference groups are all about social influence!
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Junita
9 months ago
I keep mixing up the definitions, but I think option A is about social divisions, not really reference groups.
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Doyle
9 months ago
I practiced a question similar to this, and I feel like reference groups are more about social influence, so B seems right to me.
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Quentin
9 months ago
I'm not entirely sure, but I remember something about comparison in social contexts, which makes me think of option C.
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Ira
9 months ago
I think reference groups are about individuals who influence each other, so I might lean towards option B.
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Ngoc
9 months ago
This is a tough one, lots of moving parts. I'm leaning towards the Legacy Wrapper and Lightweight Endpoint patterns - that seems like it could simplify the service interactions and reduce duplication. But I'm not 100% sure, might need to do a quick review of the pattern details to confirm.
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Pansy
9 months ago
I'm pretty sure it's pressing [RETURN] twice, but I'll double-check the options just to be sure.
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Earleen
10 months ago
Hmm, I'm not too familiar with MetroCluster IP and Cisco Nexus switches. I'll need to think this through carefully.
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