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AMA PCM Exam - Topic 3 Question 30 Discussion

Posted by Sheron on May 06, 2022 at 11:01 AM

Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.

Suggested Answer: C

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8 comments · newest first
PA
Paris 11 months ago
It's not demographic, that's for sure.
NO
Noe 12 months ago
Wait, are they really only focusing on frequent flyers? That's surprising!
VE
Vernell 12 months ago
I thought it was psychographic at first, but loyalty makes more sense.
RO
Rodolfo 12 months ago
Definitely loyalty, they reward frequent flyers.
LA
Lavonna 1 year ago
Sounds like loyalty segmentation to me!
SI
Simona 1 year ago
Wait, I'm a little confused. Is the answer "business continuity" or "business continuity plan"? I need to re-read the question carefully to make sure I understand what they're asking for.
NA
Narcisa 1 year ago
Okay, this looks straightforward. I'll start by trying to unhide the Summary worksheet using the options provided.
TE
Tess 1 year ago
Okay, I know Honeyd is a popular open-source honeypot, but I'm not sure if it's considered a low-interaction production honeypot. I'll have to double-check the details on that one.
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