AMA PCM Exam - Topic 3 Question 30 Discussion

Actual exam question for AMA's PCM exam

Question #: 30
Topic #: 3

[All PCM Questions]

Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.

Ademographic

Bpsychographic

Cloyalty

Dgeographic

Eoccasion

Show Suggested Answer

Suggested Answer: C

by Sheron at May 06, 2022, 11:01 AM

Limited Time Offer

25%

Off

Get Premium PCM Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Paris

4 months ago

It's not demographic, that's for sure.

upvoted 0 times

...

Noe

4 months ago

Wait, are they really only focusing on frequent flyers? That's surprising!

upvoted 0 times

...

Vernell

4 months ago

I thought it was psychographic at first, but loyalty makes more sense.

upvoted 0 times

...

Rodolfo

4 months ago

Definitely loyalty, they reward frequent flyers.

upvoted 0 times

...

Lavonna

5 months ago

Sounds like loyalty segmentation to me!

upvoted 0 times

...

Simona

5 months ago

Wait, I'm a little confused. Is the answer "business continuity" or "business continuity plan"? I need to re-read the question carefully to make sure I understand what they're asking for.

upvoted 0 times

...

Narcisa

5 months ago

Okay, this looks straightforward. I'll start by trying to unhide the Summary worksheet using the options provided.

upvoted 0 times

...

Tess

5 months ago

Okay, I know Honeyd is a popular open-source honeypot, but I'm not sure if it's considered a low-interaction production honeypot. I'll have to double-check the details on that one.

upvoted 0 times

...