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AMA PCM Exam - Topic 3 Question 30 Discussion

Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.
C) loyalty
A) demographic
B) psychographic
D) geographic
E) occasion

AMA PCM Exam - Topic 3 Question 30 Discussion

Actual exam question for AMA's PCM exam
Question #: 30
Topic #: 3
[All PCM Questions]

Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.

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Suggested Answer: C

by Sheron at May 06, 2022, 11:01 AM

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Paris
8 months ago
It's not demographic, that's for sure.
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Noe
9 months ago
Wait, are they really only focusing on frequent flyers? That's surprising!
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Vernell
9 months ago
I thought it was psychographic at first, but loyalty makes more sense.
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Rodolfo
9 months ago
Definitely loyalty, they reward frequent flyers.
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Lavonna
9 months ago
Sounds like loyalty segmentation to me!
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Simona
9 months ago
Wait, I'm a little confused. Is the answer "business continuity" or "business continuity plan"? I need to re-read the question carefully to make sure I understand what they're asking for.
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Narcisa
9 months ago
Okay, this looks straightforward. I'll start by trying to unhide the Summary worksheet using the options provided.
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Tess
10 months ago
Okay, I know Honeyd is a popular open-source honeypot, but I'm not sure if it's considered a low-interaction production honeypot. I'll have to double-check the details on that one.
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