AMA PCM Exam - Topic 3 Question 119 Discussion

Actual exam question for AMA's PCM exam

Question #: 119
Topic #: 3

_____ is a communication used to prompt repurchases, especially for products that have gained market acceptance and are in the maturity stage of their life cycle.

AReminder advertising

BPersuasive advertising

CInformative advertising

DProduct advertising

EInstitutional advertising

Show Suggested Answer

Suggested Answer: A

by Shayne at Nov 25, 2025, 03:41 AM

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Odette

2 months ago

Exactly, reminder is about keeping existing customers engaged.

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Lili

2 months ago

But persuasive is more about convincing new buyers, right?

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Noe

2 months ago

I was leaning towards B) Persuasive advertising.

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Annita

2 months ago

Totally agree with A! It’s all about keeping the brand in mind.

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Alaine

2 months ago

Wait, is it really just about reminding? Sounds too simple.

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Janine

2 months ago

A) Reminder advertising makes sense for mature products.

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Wade

3 months ago

I thought it was B) Persuasive advertising.

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Apolonia

3 months ago

Definitely A) Reminder advertising!

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Gilberto

3 months ago

A) Reminder advertising is the way to go. Who needs persuasion when you can just jog their memory?

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Billi

4 months ago

Haha, I bet the answer is E) Institutional advertising. That's the most random and least relevant option!

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Willard

4 months ago

Definitely B) Persuasive advertising. You need to convince customers to buy again, not just remind them.

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Jani

4 months ago

I vaguely recall that reminder advertising is specifically aimed at products that are already well-known, so I’m leaning towards A.

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Mila

4 months ago

I’m torn between reminder advertising and informative advertising. I feel like both could apply in some way, but I think reminder fits better for maturity stage.

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Eve

4 months ago

I remember practicing a question about advertising types, and I think persuasive advertising was more about convincing new customers rather than reminding existing ones.

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Gilberto

4 months ago

I think it might be reminder advertising since it focuses on encouraging repeat purchases, but I'm not entirely sure.

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Taryn

5 months ago

Wait, I'm second-guessing myself now. Let me re-read the question carefully and think through the advertising types again. I want to make sure I select the right answer.

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Virgina

5 months ago

I'm feeling pretty confident about this one. The key details are that it's a communication to drive repurchases for products in the mature stage, so I'm going to select B) Persuasive advertising.

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Pearline

5 months ago

Okay, I've got this. The question is asking about a type of advertising used to prompt repeat purchases for established products. I'm going to go with A) Reminder advertising.

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Francine

5 months ago

Yeah, it makes sense for mature products.

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Robt

5 months ago

I think the answer is A) Reminder advertising. That makes the most sense for prompting repurchases.

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Martina

5 months ago

I think it's A) Reminder advertising.

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Glory

6 months ago

I agree, A) is the best choice for repurchases.

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Cathern

6 months ago

I'm going with D) Product advertising. That's all about promoting the product itself, which is what this question is asking about.

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Lilli

6 months ago

Hmm, I'm not totally sure about this one. I know there are different types of advertising, but I'm a little confused on the specifics of what each one is used for.

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