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AMA PCM Exam - Topic 2 Question 86 Discussion

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?
B) The concept of a beer garden
A) The beer
C) The fact that its products are local and sustainably sourced
D) The experience customers have at BrewCraft beer gardens
E) The use of social media for its ad campaign

AMA PCM Exam - Topic 2 Question 86 Discussion

Actual exam question for AMA's PCM exam
Question #: 86
Topic #: 2
[All PCM Questions]

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

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Suggested Answer: B

by Harris at Apr 28, 2024, 11:30 AM

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Stevie
10 months ago
Not sure if the experience is enough to draw in customers.
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Nettie
10 months ago
Wait, are people really surprised by beer gardens?
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Hyman
10 months ago
Local ingredients are a big selling point too!
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Maxima
11 months ago
I think it's more about the beer itself.
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Josefa
11 months ago
Definitely the experience at the beer gardens!
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Samira
11 months ago
I practiced a similar question where the experience was emphasized, so I’m leaning towards option D for this one.
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Alayna
11 months ago
I feel like the local and sustainable sourcing is important, but it might not be the main service they're offering.
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Lynda
11 months ago
I'm a bit unsure, but I remember a question about services being more than just products. Maybe it's about the concept of the beer garden?
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Marguerita
12 months ago
I think the service BrewCraft is selling is more about the experience at the beer gardens, not just the beer itself.
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Jennifer
12 months ago
Hmm, I'm a bit torn between B and D here. The beer garden concept does seem to be a key part of their offering, but the overall experience customers have at those beer gardens also feels like the core service. I'll need to think this through a bit more carefully.
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Tran
12 months ago
I'm pretty confident the answer is D - the experience customers have at BrewCraft beer gardens. The question is specifically asking about the service they are selling, and that experience seems to be the key thing they are providing, beyond just the beer itself.
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Maryln
12 months ago
Okay, I've got this. BrewCraft is a microbrewery that sells its beer at its own beer gardens. The question is asking about the service they are selling, so the answer has to be the experience customers have at the BrewCraft beer gardens. That's the core offering, not just the beer or the sourcing.
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Elenore
12 months ago
Hmm, this one has me a bit stumped. There are a few different aspects to consider - the beer itself, the beer garden experience, the local/sustainable sourcing. I'll need to really think through which one is the core "service" they are selling.
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Ben
12 months ago
I think the key here is to focus on what BrewCraft is actually selling to customers. The question mentions their beer, the beer garden concept, and the local/sustainable sourcing, so I'll need to carefully consider which of those is the actual "service" they are providing.
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Dominque
12 months ago
I've got a good feeling about this one. I think I know the right indicators to check, but I'll double-check to be sure.
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Hannah
12 months ago
This question seems straightforward - I just need to identify the three proper applications of Oracle Service Bus based on the descriptions provided.
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Huey
12 months ago
I think the answer is C. The question specifically asks about the ability to look up customers, and it says that an array of customer objects is returned based on the search parameters.
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Camellia
12 months ago
I feel like there was a question in practice that mentioned the difficulties with making future predictions. Is that related to option C here?
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Chery
12 months ago
Ah, I see now. The examples represent different approaches to resolving conflicts between groups or departments within an organization. I'm feeling more confident about this.
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Dong
1 year ago
Back in my day, we just had a good old-fashioned pub. These newfangled 'beer gardens' are all the rage, I suppose.
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Paris
1 year ago
Haha, I bet the social media campaign was a real 'hop'-py experience for them. But you're right, the overall experience is the real draw here.
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Shoshana
1 year ago
Haha, I bet the social media campaign was a real 'hop'-py experience for them. But you're right, the overall experience is the real draw here.
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Edelmira
1 year ago
D) The experience customers have at BrewCraft beer gardens
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Malinda
1 year ago
A) The beer
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Whitney
1 year ago
Hmm, I was torn between B and D, but I think D makes the most sense. The beer garden atmosphere is a big part of what they're offering.
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Malinda
1 year ago
The social media campaign definitely helped spread the word about BrewCraft's beer gardens.
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Rolland
1 year ago
I think the fact that their ingredients are locally sourced is also a big selling point.
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Linette
1 year ago
I agree, the experience at the beer garden is a key part of what they offer.
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Murray
1 year ago
I was going to say the beer, but you're right. The whole experience of visiting the beer gardens is the key service they're providing.
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Keith
1 year ago
I was going to say the beer, but you're right. The whole experience of visiting the beer gardens is the key service they're providing.
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Joanna
1 year ago
E) The use of social media for its ad campaign
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Bernardine
1 year ago
D) The experience customers have at BrewCraft beer gardens
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Santos
1 year ago
C) The fact that its products are local and sustainably sourced
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Helene
1 year ago
B) The concept of a beer garden
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Elizabeth
1 year ago
A) The beer
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Leslie
1 year ago
I believe it's a combination of the beer, the concept of a beer garden, and the local/sustainable aspect.
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Nadine
1 year ago
I agree with Krystal, the atmosphere and experience at the beer garden is what they are selling.
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Krystal
1 year ago
I think the service is the experience customers have at BrewCraft beer gardens.
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Kandis
1 year ago
The correct answer is D. The experience customers have at BrewCraft beer gardens. The beer, concept of a beer garden, and local/sustainable sourcing are all important factors, but the overall experience is what BrewCraft is really selling to its customers.
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Yolando
1 year ago
D) The experience customers have at BrewCraft beer gardens
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Quiana
1 year ago
C) The fact that its products are local and sustainably sourced
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Afton
1 year ago
B) The concept of a beer garden
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Golda
1 year ago
A) The beer
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Catherin
1 year ago
But don't you think the fact that its products are local and sustainably sourced is also a key part of the service?
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Olive
1 year ago
I agree with Mari. The atmosphere and experience are what sets BrewCraft apart.
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Mari
1 year ago
I think the service is the experience customers have at BrewCraft beer gardens.
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