AMA PCM Exam - Topic 2 Question 86 Discussion

Actual exam question for AMA's PCM exam

Question #: 86
Topic #: 2

[All PCM Questions]

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

AThe beer

BThe concept of a beer garden

CThe fact that its products are local and sustainably sourced

DThe experience customers have at BrewCraft beer gardens

EThe use of social media for its ad campaign

Show Suggested Answer

Suggested Answer: B

by Harris at Apr 28, 2024, 11:30 AM

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Stevie

3 months ago

Not sure if the experience is enough to draw in customers.

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Nettie

3 months ago

Wait, are people really surprised by beer gardens?

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Hyman

3 months ago

Local ingredients are a big selling point too!

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Maxima

4 months ago

I think it's more about the beer itself.

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Josefa

4 months ago

Definitely the experience at the beer gardens!

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Samira

4 months ago

I practiced a similar question where the experience was emphasized, so I’m leaning towards option D for this one.

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Alayna

4 months ago

I feel like the local and sustainable sourcing is important, but it might not be the main service they're offering.

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Lynda

4 months ago

I'm a bit unsure, but I remember a question about services being more than just products. Maybe it's about the concept of the beer garden?

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Marguerita

5 months ago

I think the service BrewCraft is selling is more about the experience at the beer gardens, not just the beer itself.

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Jennifer

5 months ago

Hmm, I'm a bit torn between B and D here. The beer garden concept does seem to be a key part of their offering, but the overall experience customers have at those beer gardens also feels like the core service. I'll need to think this through a bit more carefully.

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Tran

5 months ago

I'm pretty confident the answer is D - the experience customers have at BrewCraft beer gardens. The question is specifically asking about the service they are selling, and that experience seems to be the key thing they are providing, beyond just the beer itself.

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Maryln

5 months ago

Okay, I've got this. BrewCraft is a microbrewery that sells its beer at its own beer gardens. The question is asking about the service they are selling, so the answer has to be the experience customers have at the BrewCraft beer gardens. That's the core offering, not just the beer or the sourcing.

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Elenore

5 months ago

Hmm, this one has me a bit stumped. There are a few different aspects to consider - the beer itself, the beer garden experience, the local/sustainable sourcing. I'll need to really think through which one is the core "service" they are selling.

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Ben

5 months ago

I think the key here is to focus on what BrewCraft is actually selling to customers. The question mentions their beer, the beer garden concept, and the local/sustainable sourcing, so I'll need to carefully consider which of those is the actual "service" they are providing.

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Dominque

5 months ago

I've got a good feeling about this one. I think I know the right indicators to check, but I'll double-check to be sure.

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Hannah

5 months ago

This question seems straightforward - I just need to identify the three proper applications of Oracle Service Bus based on the descriptions provided.

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Huey

5 months ago

I think the answer is C. The question specifically asks about the ability to look up customers, and it says that an array of customer objects is returned based on the search parameters.

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Camellia

5 months ago

I feel like there was a question in practice that mentioned the difficulties with making future predictions. Is that related to option C here?

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Chery

5 months ago

Ah, I see now. The examples represent different approaches to resolving conflicts between groups or departments within an organization. I'm feeling more confident about this.

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Dong

9 months ago

Back in my day, we just had a good old-fashioned pub. These newfangled 'beer gardens' are all the rage, I suppose.

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Paris

10 months ago

Haha, I bet the social media campaign was a real 'hop'-py experience for them. But you're right, the overall experience is the real draw here.

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Shoshana

8 months ago

Haha, I bet the social media campaign was a real 'hop'-py experience for them. But you're right, the overall experience is the real draw here.

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Edelmira

8 months ago

D) The experience customers have at BrewCraft beer gardens

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Malinda

9 months ago

A) The beer

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Whitney

10 months ago

Hmm, I was torn between B and D, but I think D makes the most sense. The beer garden atmosphere is a big part of what they're offering.

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Malinda

8 months ago

The social media campaign definitely helped spread the word about BrewCraft's beer gardens.

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Rolland

9 months ago

I think the fact that their ingredients are locally sourced is also a big selling point.

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Linette

9 months ago

I agree, the experience at the beer garden is a key part of what they offer.

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Murray

10 months ago

I was going to say the beer, but you're right. The whole experience of visiting the beer gardens is the key service they're providing.

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Keith

9 months ago

I was going to say the beer, but you're right. The whole experience of visiting the beer gardens is the key service they're providing.

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Joanna

9 months ago

E) The use of social media for its ad campaign

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Bernardine

9 months ago

D) The experience customers have at BrewCraft beer gardens

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Santos

9 months ago

C) The fact that its products are local and sustainably sourced

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Helene

9 months ago

B) The concept of a beer garden

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Elizabeth

10 months ago

A) The beer

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Leslie

10 months ago

I believe it's a combination of the beer, the concept of a beer garden, and the local/sustainable aspect.

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Nadine

10 months ago

I agree with Krystal, the atmosphere and experience at the beer garden is what they are selling.

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Krystal

11 months ago

I think the service is the experience customers have at BrewCraft beer gardens.

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Kandis

11 months ago

The correct answer is D. The experience customers have at BrewCraft beer gardens. The beer, concept of a beer garden, and local/sustainable sourcing are all important factors, but the overall experience is what BrewCraft is really selling to its customers.

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