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AMA Exam PCM Topic 2 Question 86 Discussion

Actual exam question for AMA's PCM exam
Question #: 86
Topic #: 2
[All PCM Questions]

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

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Suggested Answer: B

by Harris at Apr 28, 2024, 11:30 AM

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Dong
19 days ago
Back in my day, we just had a good old-fashioned pub. These newfangled 'beer gardens' are all the rage, I suppose.
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Paris
21 days ago
Haha, I bet the social media campaign was a real 'hop'-py experience for them. But you're right, the overall experience is the real draw here.
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Whitney
29 days ago
Hmm, I was torn between B and D, but I think D makes the most sense. The beer garden atmosphere is a big part of what they're offering.
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Rolland
2 days ago
I think the fact that their ingredients are locally sourced is also a big selling point.
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Linette
13 days ago
I agree, the experience at the beer garden is a key part of what they offer.
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Murray
1 months ago
I was going to say the beer, but you're right. The whole experience of visiting the beer gardens is the key service they're providing.
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Helene
7 days ago
B) The concept of a beer garden
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Elizabeth
21 days ago
A) The beer
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Leslie
2 months ago
I believe it's a combination of the beer, the concept of a beer garden, and the local/sustainable aspect.
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Nadine
2 months ago
I agree with Krystal, the atmosphere and experience at the beer garden is what they are selling.
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Krystal
2 months ago
I think the service is the experience customers have at BrewCraft beer gardens.
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Kandis
2 months ago
The correct answer is D. The experience customers have at BrewCraft beer gardens. The beer, concept of a beer garden, and local/sustainable sourcing are all important factors, but the overall experience is what BrewCraft is really selling to its customers.
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Yolando
22 days ago
D) The experience customers have at BrewCraft beer gardens
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Quiana
1 months ago
C) The fact that its products are local and sustainably sourced
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Afton
1 months ago
B) The concept of a beer garden
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Golda
1 months ago
A) The beer
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Catherin
2 months ago
But don't you think the fact that its products are local and sustainably sourced is also a key part of the service?
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Olive
2 months ago
I agree with Mari. The atmosphere and experience are what sets BrewCraft apart.
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Mari
2 months ago
I think the service is the experience customers have at BrewCraft beer gardens.
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