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AMA PCM Exam - Topic 1 Question 73 Discussion

Posted by Peggie on Aug 08, 2023 at 11:03 PM

Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

Suggested Answer: D

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23 comments · newest first
YA
Yasuko 11 months ago
Yeah, but gamified apps really boost engagement!
PA
Paris 11 months ago
I thought they were just called fashion apps?
WH
Whitney 11 months ago
Wait, do we really want to share that much info?
AN
An 11 months ago
Totally agree, they make shopping fun!
NO
Nobuko 12 months ago
Those are called gamified apps!
AS
Ashton 12 months ago
I thought they were called systemized apps, but now I'm second-guessing myself. Could it be something else?
DE
Detra 12 months ago
I feel like I've seen a question like this before, and it was about how brands engage customers through interactive features. Maybe it's the gamified option?
LE
Leslee 1 year ago
I remember studying loyalty programs and how they can use location data, but I can't recall the exact term for these apps.
OL
Olive 1 year ago
I think these types of apps are often referred to as gamified apps, but I'm not entirely sure.
RE
Renato 1 year ago
Okay, I think I've got it. Distributed Marketing is the feature we want to use. It lets us share campaigns and content with Sales users without granting them full access to the Marketing Cloud platform.
SH
Shannan 1 year ago
Hmm, this seems like a pretty straightforward question about Okta's LDAP integration. I think I've got a good handle on this topic, so I'll give it my best shot.
GE
Gerald 1 year ago
I'm going with A) systemized. Sounds like Mars Inc. is really organizing their customer data in a structured way with this app.
NO
Nohemi 1 year ago
↳ replying to Gerald
Yeah, I agree. It sounds like a smart way for the company to keep track of their customers' preferences and behaviors.
LU
Ludivina 1 year ago
↳ replying to Gerald
I think A) systemized makes sense. Mars Inc. is probably using the app to streamline their customer information.
GE
Germaine 1 year ago
Hmm, I'm not sure. Could it be B) snap? Those location-based apps that let you share what you're doing seem pretty 'snappy' to me.
KI
Kirk 2 years ago
I think the correct answer is D) gamified apps. These apps use game-like elements to engage customers and build loyalty.
ME
Melynda 1 year ago
↳ replying to Kirk
Snap apps are also popular, they make sharing moments with friends quick and easy.
DA
Daren 1 year ago
↳ replying to Kirk
I prefer using systemized apps, they help me stay organized and on track with my tasks.
EL
Elbert 1 year ago
↳ replying to Kirk
I agree, gamified apps are a great way to keep customers engaged and coming back for more.
BA
Barrie 1 year ago
↳ replying to Kirk
I think the correct answer is D) gamified apps. These apps use game-like elements to engage customers and build loyalty.
JA
Janine 2 years ago
I'm not sure, but I think it could also be A) systemized because it helps Mars Inc. organize customer data.
RO
Roosevelt 2 years ago
I agree with Pansy, the app is designed to make the experience more fun and engaging.
PA
Pansy 2 years ago
I think the answer is D) gamified.
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