AMA PCM Exam - Topic 1 Question 73 Discussion

Actual exam question for AMA's PCM exam

Question #: 73
Topic #: 1

Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

Asystemized

Bsnap

Cfashion

Dgamified

Eprice check

Show Suggested Answer

Suggested Answer: D

by Peggie at Aug 08, 2023, 11:03 PM

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Yasuko

6 months ago

Yeah, but gamified apps really boost engagement!

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Paris

6 months ago

I thought they were just called fashion apps?

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Whitney

7 months ago

Wait, do we really want to share that much info?

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An

7 months ago

Totally agree, they make shopping fun!

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Nobuko

7 months ago

Those are called gamified apps!

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Ashton

7 months ago

I thought they were called systemized apps, but now I'm second-guessing myself. Could it be something else?

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Detra

7 months ago

I feel like I've seen a question like this before, and it was about how brands engage customers through interactive features. Maybe it's the gamified option?

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Leslee

8 months ago

I remember studying loyalty programs and how they can use location data, but I can't recall the exact term for these apps.

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Olive

8 months ago

I think these types of apps are often referred to as gamified apps, but I'm not entirely sure.

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Renato

8 months ago

Okay, I think I've got it. Distributed Marketing is the feature we want to use. It lets us share campaigns and content with Sales users without granting them full access to the Marketing Cloud platform.

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Shannan

8 months ago

Hmm, this seems like a pretty straightforward question about Okta's LDAP integration. I think I've got a good handle on this topic, so I'll give it my best shot.

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Gerald

1 year ago

I'm going with A) systemized. Sounds like Mars Inc. is really organizing their customer data in a structured way with this app.

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Nohemi

1 year ago

Yeah, I agree. It sounds like a smart way for the company to keep track of their customers' preferences and behaviors.

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Ludivina

1 year ago

I think A) systemized makes sense. Mars Inc. is probably using the app to streamline their customer information.

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Germaine

1 year ago

Hmm, I'm not sure. Could it be B) snap? Those location-based apps that let you share what you're doing seem pretty 'snappy' to me.

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Kirk

1 year ago

I think the correct answer is D) gamified apps. These apps use game-like elements to engage customers and build loyalty.

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Melynda

1 year ago

Snap apps are also popular, they make sharing moments with friends quick and easy.

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Daren

1 year ago

I prefer using systemized apps, they help me stay organized and on track with my tasks.

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Elbert

1 year ago

I agree, gamified apps are a great way to keep customers engaged and coming back for more.

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Barrie

1 year ago

I think the correct answer is D) gamified apps. These apps use game-like elements to engage customers and build loyalty.

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Janine

1 year ago

I'm not sure, but I think it could also be A) systemized because it helps Mars Inc. organize customer data.

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Roosevelt

1 year ago

I agree with Pansy, the app is designed to make the experience more fun and engaging.

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Pansy

1 year ago

I think the answer is D) gamified.

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