AMA Exam PCM Topic 1 Question 73 Discussion

Actual exam question for AMA's PCM exam

Question #: 73
Topic #: 1

[All PCM Questions]

Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

Asystemized

Bsnap

Cfashion

Dgamified

Eprice check

Show Suggested Answer

Suggested Answer: D

by Peggie at Aug 08, 2023, 11:03 PM

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Gerald

3 hours ago

I'm going with A) systemized. Sounds like Mars Inc. is really organizing their customer data in a structured way with this app.

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Germaine

3 days ago

Hmm, I'm not sure. Could it be B) snap? Those location-based apps that let you share what you're doing seem pretty 'snappy' to me.

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Kirk

8 days ago

I think the correct answer is D) gamified apps. These apps use game-like elements to engage customers and build loyalty.

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Janine

13 days ago

I'm not sure, but I think it could also be A) systemized because it helps Mars Inc. organize customer data.

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Roosevelt

14 days ago

I agree with Pansy, the app is designed to make the experience more fun and engaging.

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Pansy

15 days ago

I think the answer is D) gamified.

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