AMA Exam PCM Topic 1 Question 70 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 70
Topic #: 1

[All Professional Certified Marketer Questions]

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

AJamz should contain a secondary package in addition to the first package.

BThe Food and Drug Administration (FDA) will verify Bisky's claims that Jamz is a nutritious alternative to other biscuits.

CBranding ethics will prevent Bisky from using the tagline on Jamz's packaging.

DThe marketing strategy adopted by Bisky demands that it include details of the health benefits provided each ingredient on the product label.

EJamz's label should contain details of the country of origin for individual ingredients.

Show Suggested Answer

Suggested Answer: B

by Sue at May 27, 2023, 08:09 AM

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