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AMA Exam PCM Topic 1 Question 70 Discussion

Actual exam question for AMA's Professional Certified Marketer exam
Question #: 70
Topic #: 1
[All Professional Certified Marketer Questions]

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

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Suggested Answer: B

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