AMA PCM Exam - Topic 1 Question 20 Discussion

Actual exam question for AMA's PCM exam

Question #: 20
Topic #: 1

Raymond is driving across town when he spots a billboard that reads, "When life begins..." He instantly recognizes this as the tagline for Voch Spa and expects to find a spa nearby. Which of the following aspects of a brand is exemplified in this scenario?

ABrand licensing

BBrand dilution

CBrand association

DBrand loyalty

EBrand extension

Show Suggested Answer

Suggested Answer: C

by Yvonne at May 07, 2022, 06:44 PM

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Franklyn

8 months ago

Interesting point, but I’m not convinced.

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Lashon

9 months ago

I thought it was brand extension at first!

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Eun

9 months ago

Wait, are we sure it’s not brand dilution?

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Devon

9 months ago

Totally agree, it’s all about the connection.

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My

9 months ago

That's definitely brand association!

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Jesusa

9 months ago

This question is a bit tricky. I'm familiar with the main Microsoft 365 apps, but I'm not sure which ones are specifically considered part of the "Apps for enterprise" package. I'll need to review the details of that offering to make sure I get this right.

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Leonor

9 months ago

This is a straightforward definition question. I'll read through the options carefully and select the one that best fits the description of quality assurance.

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Maybelle

10 months ago

I think Option C might be right since it seems to align with the configurations we practiced in class.

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