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AMA Exam PCM Topic 1 Question 20 Discussion
Actual exam question for
AMA's
Professional Certified Marketer exam
Question #: 20
Topic #: 1
[All Professional Certified Marketer Questions]
Topic #: 1
Raymond is driving across town when he spots a billboard that reads, "When life begins..." He instantly recognizes this as the tagline for Voch Spa and expects to find a spa nearby. Which of the following aspects of a brand is exemplified in this scenario?
Suggested Answer:
C
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