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AMA PCM Exam - Topic 1 Question 125 Discussion
Actual exam question for
AMA's
PCM exam
Question #: 125
Topic #: 1
[All PCM Questions]
Topic #: 1
Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?
Suggested Answer:
C
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