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AMA PCM Exam - Topic 1 Question 125 Discussion

Actual exam question for AMA's PCM exam

Question #: 125
Topic #: 1

[All PCM Questions]

Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

Aobservation

BFocus groups

CSocial media

DScanner method

Ein-depth interview

Show Suggested Answer

Suggested Answer: C

by Leandro at May 06, 2026, 03:58 PM

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Lauran

1 day ago

Wait, are they really using fake names? That seems shady.

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Elza

6 days ago

Totally agree, it's all about watching customer reactions.

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Darci

11 days ago

Sounds like they're using observation!

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Gearldine

17 days ago

I'm leaning towards focus groups, but it doesn't seem like they're gathering people together. Maybe it's more about observation or social media?

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Lon

2 months ago

I remember a practice question about qualitative techniques, and I think observation was one of the options there too. Could it be that?

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Audra

2 months ago

This sounds a lot like social media research to me, especially with the engagement part, but I could see it being classified differently.

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Novella

2 months ago

I think they might be using observation since they're monitoring blogs and forums, but I'm not entirely sure.

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