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Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?
Suggested Answer: C
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24 comments · newest first
ME
Merilyn
2 days ago
I’d go with observation too. It’s all about watching behavior.
IR
Irving
7 days ago
Yeah, but it’s smart. They get honest feedback that way.
JA
Jacquelyne
12 days ago
I feel like it’s sneaky. Engaging under fake names?
SE
Selma
17 days ago
True, but they’re not just posting. They’re lurking for info.
DE
Denny
23 days ago
But isn’t it more like social media? They’re using online platforms.
KA
Kallie
28 days ago
Agreed, observation makes sense. They’re gathering insights quietly.
VA
Valentine
1 month ago
I think it's observation. They’re watching what people say.
JA
Jade
1 month ago
Definitely A) observation. They’re not just asking, they’re watching.
HE
Helaine
1 month ago
I still think A) observation fits best. It’s passive but effective.
ES
Esteban
2 months ago
I’m not sure, maybe B) focus groups? They could be testing ideas.
CH
Christene
2 months ago
I lean towards A) observation as well. It’s direct insight gathering.
FR
Freida
2 months ago
True, but it feels more like observation to me.
SA
Samuel
2 months ago
But what about C) social media? They’re engaging online too.
NG
Ngoc
2 months ago
I agree, A) observation makes sense. It's all about gathering insights.
MI
Mitzie
2 months ago
I think it's A) observation. They're watching customer reactions.
RI
Rikki
3 months ago
I thought focus groups were more about direct interaction, not lurking online.
AS
Ashlyn
3 months ago
I think it's more like social media engagement, right?
LA
Lauran
3 months ago
Wait, are they really using fake names? That seems shady.
EL
Elza
3 months ago
Totally agree, it's all about watching customer reactions.
DA
Darci
3 months ago
Sounds like they're using observation!
GE
Gearldine
4 months ago
I'm leaning towards focus groups, but it doesn't seem like they're gathering people together. Maybe it's more about observation or social media?
LO
Lon
5 months ago
I remember a practice question about qualitative techniques, and I think observation was one of the options there too. Could it be that?
AU
Audra
5 months ago
This sounds a lot like social media research to me, especially with the engagement part, but I could see it being classified differently.
NO
Novella
5 months ago
I think they might be using observation since they're monitoring blogs and forums, but I'm not entirely sure.