In order to generate exchanges with consumers, healthcare plan marketers use the four elements of the marketing mix: product, price, place (distribution), and
Wait, did someone say 'plan design'? I think that's what my insurance plan does - it designs plans to confuse and bewilder the consumers. Gotta love those marketing tactics!
D) plan design? Really? That doesn't seem quite right. The marketing mix is all about the external factors, not the internal workings of the plan. C) promotion is the answer, for sure.
I think the correct answer is C) promotion. The four elements of the marketing mix are product, price, place, and promotion, which is used by healthcare plan marketers to reach and engage with consumers.
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