A company provides requirements for a new marketing campaign that will send selected customers one of several newsletter communications with selected articles based on the recorded interests.
The solution must use their centralized customer data, no older than from the previous day, and customize the newsletter template to contain articles relevant to the customers preferences.
The campaign should consider whether the customer has subscribed to the newsletter and what frequency the customer has opted in to receive the communications.
Which two options should be implemented?
1. A CRM connector to ETL customer data into Campaign: A CRM connector allows for the extraction, transformation, and loading of customer data into Campaign, ensuring that the most recent and accurate data is used to customize the newsletter template and target the correct customers. D. Audience manager integration to shape audience for each newsletter: Audience manager allows to segment audience based on their preferences, behavior, demographics, etc. It helps to shape audience for each newsletter and target them with specific content. It will help in identifying customers and target them based on their preferences and subscribed newsletter frequency.
A company currently manages their Adobe Campaign users via Active Directory (LDAP).
In the future, they will be required to utilize a TLS 1.0 provider that the currently use to authenticate users on other platforms.
What is the risks this approach?
TLS (Transport Layer Security) is a protocol that is used to encrypt network communications, and different versions of TLS have different security features and capabilities. LDAP (Lightweight Directory Access Protocol) is a protocol that is used to access and manage directory services, such as user authentication and authorization. LDAP protocol does not support the latest version of TLS (1.2 and 1.3) but supports its older versions (1.0 and 1.1), so using a provider that requires TLS 1.0 may cause issues with the authentication process. It's better to check if the current version of LDAP supports the required version of the TLS or upgrade it to a version that supports it.
A customer launches a Campaign with multiple touch points. Some deliveries are stuck in Pending Personalization'' for more than 3 hours. The recipient broad log records have not been created for these deliveries yet.
What should the Architect analyze to diagnose the cause of this issue?
Validate if the delivery can be paused and the MTA process restarted to clear the personalization cache and reuse the delivery. This approach will allow the Architect to pause the delivery and restart the MTA process, which will clear the personalization cache and allow the delivery to be reused. Additionally, the Architect should validate if the delivery is complex with many JavaScript personalization and whether the email size is more than 60 kb, if all images can be uploaded into public resources to fetch faster, if personalization blocks can be created in the delivery, and if the number of recipient per delivery can be reduced to send multiple deliveries at the same time to spread the load on personalization.
A company currently manages their Adobe Campaign users via Active Directory (LDAP).
In the future, they will be required to utilize a TLS 1.0 provider that the currently use to authenticate users on other platforms.
What is the risks this approach?
TLS (Transport Layer Security) is a protocol that is used to encrypt network communications, and different versions of TLS have different security features and capabilities. LDAP (Lightweight Directory Access Protocol) is a protocol that is used to access and manage directory services, such as user authentication and authorization. LDAP protocol does not support the latest version of TLS (1.2 and 1.3) but supports its older versions (1.0 and 1.1), so using a provider that requires TLS 1.0 may cause issues with the authentication process. It's better to check if the current version of LDAP supports the required version of the TLS or upgrade it to a version that supports it.
A customer launches a Campaign with multiple touch points. Some deliveries are stuck in Pending Personalization'' for more than 3 hours. The recipient broad log records have not been created for these deliveries yet.
What should the Architect analyze to diagnose the cause of this issue?
Validate if the delivery can be paused and the MTA process restarted to clear the personalization cache and reuse the delivery. This approach will allow the Architect to pause the delivery and restart the MTA process, which will clear the personalization cache and allow the delivery to be reused. Additionally, the Architect should validate if the delivery is complex with many JavaScript personalization and whether the email size is more than 60 kb, if all images can be uploaded into public resources to fetch faster, if personalization blocks can be created in the delivery, and if the number of recipient per delivery can be reduced to send multiple deliveries at the same time to spread the load on personalization.
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