Adobe Exam AD7-E601 Topic 5 Question 8 Discussion

Actual exam question for Adobe's AD7-E601 exam

Question #: 8
Topic #: 5

A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.

The company has mar-tech tools and services with which they track and communicate with clients:

* Adobe Analytics

* Adobe Experience Platform

* Adobe Campaign Standard

* Adobe Experience Manager

* CRM

* Google Adwords Account

Which steps should the company take to advertise?

AOnboard the CRM data into the AEP dataset
Create a segment in Analytics that matches the business requirements and send to AEP dataset
Share the segment with Google Adwords

BOnboard the CRM data Into the AEP dataset
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords

COnboard the CRM data into Adobe Analytics
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords

Show Suggested Answer

Suggested Answer: D

The correct answer is D because it matches the requirement given in the question. The customer wants to send out an email or text invitation, so they need to send the Name, Mobile Phone Number, and Email Address data fields to the destination. The other options do not include all of these data fields or are irrelevant for sending an invitation. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

by Malinda at Aug 10, 2023, 10:24 PM

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