After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded dat
a. The Segment Ul shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)
On-demand evaluation is a feature that allows users to manually trigger segment evaluation and see the updated segment size immediately. Waiting for the next scheduled evaluation is another option, as segment evaluation runs periodically based on the segment refresh interval. Reference: :On-demand Segment Evaluation:Segment Evaluation
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
* companyEmail: celeste.brown@bluewidgetcompany.com
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7787
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Manager
Data From Web Form Submitted:
* companyEmail: celeste.brown@bluewidgetcompany.com
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7700
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?
The correct answer is B because it matches the outcome of deduplication enabled on the composite key companyEmail + IName + mobilePhone. The destination file will only include one customer record per composite key, and it will choose the record with the latest data if there is a conflict. In this case, Customer 2 has a newer officePhone number than Customer 1, so Customer 2 will be included in the destination file and Customer 1 will be excluded. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.
What must the engineer select to correctly send the data?
The correct answer is B because it matches the requirement given in the question. The engineer must select ''Enable Hashing'' to hash the data according to data privacy policies when exporting any data. The other options do not apply hashing or are not available for destination export. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.
Segments
* Breakfast Eaters
* Lunch Eaters
* Dinner Eaters
* High-Value Dinners
Profile Attributes
* Favorite Location
* Favorite Breakfast Meal
* Favorite Lunch Meal
* Favorite Dinner Meal
* Last Purchase
How should the engineer create a segment to meet the customer's needs?
The correct answer is C because it matches the requirement given in the question. The engineer needs to create a segment that excludes customers who eat breakfast at their restaurants. The easiest way to do this is to use the existing segments and select ''Must Not Exist in Breakfast Eaters''. The other options do not exclude all breakfast eaters or are too complicated. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en
A global retailer wants to send promotional discount offers to the following:
Existing customers who are:
* Within 50 miles of their nearest store
* Have made one of the following:
* Visits to the website more than 3 times in the last 2 weeks
* Purchase of items worth more than $200 in the last 2 months
* Have high propensity to purchase
This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.
They have made the following digital investment:
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Analytics
* Adobe Campaign
* Adobe Target
* Adobe Advertising Cloud
* CRM
Which steps should the retailer take to meet the requirement?
This is the most suitable workflow to send personalized offers to existing customers who are within 50 miles of their nearest store, have made one of the following: visits to the website more than 3 times in the last 2 weeks, purchase of items worth more than $200 in the last 2 months, or have high propensity to purchase. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in Adobe Target for visitors with high propensity score to purchase, the company can use the personalization capabilities of Adobe Target to predict the likelihood of customers to purchase based on their profile and behavior dat
a. By importing the segment in AEP and combining it with web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment across Adobe Experience Cloud, the company can activate their segment across multiple channels, such as email, Google Display Ads, Facebook, and personalization. Reference: :Onboard Data into Platform:Create a Segment in Adobe Target:Create a Segment:Share Segments with Destinations
Marg
2 years agoNichelle
2 years agoRosita
2 years agoMagda
2 years agoEmogene
2 years agoVeronika
2 years ago