Adobe AD0-E602 Exam - Topic 4 Question 38 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 38
Topic #: 4

An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.

Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

AThis year

BRolling Range

CCustom date

DWithin (+/-)

Show Suggested Answer

Suggested Answer: C

According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#event-recency

by Kenny at Nov 13, 2024, 07:12 PM

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Malissa

8 months ago

I'm surprised this isn't more straightforward!

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Lon

8 months ago

Custom date? Sounds too complicated for daily updates.

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Francesco

8 months ago

Wait, why not A? This year seems like a good option too.

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Garry

9 months ago

Agreed, B makes the most sense for daily evaluation!

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Dorian

9 months ago

I think it's definitely B, Rolling Range.

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Frederick

9 months ago

I was leaning towards "Within (+/-)" because it seems flexible, but now I’m questioning if it’s really meant for this type of segmentation.

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Lauran

9 months ago

I feel like "This year" wouldn't apply here since we need to focus on the exact anniversary date, not just the current year.

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Rhea

10 months ago

I'm not entirely sure, but I remember something about using "Custom date" for specific anniversaries. That could work too, right?

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Dana

10 months ago

I think the "Rolling Range" option might be the right choice since it continuously evaluates users based on their subscription date.

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Miss

10 months ago

I'm a bit confused on the difference between the recency types. I'll need to review the definitions to make sure I understand which one is the best fit for this scenario.

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Ronald

10 months ago

I think B. Rolling Range is the way to go here. It allows us to continuously evaluate new users as they reach the 365-day mark, which is exactly what the question is asking for.

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Karon

10 months ago

Okay, let me see if I can break this down. We need to find the right recency type to identify users who have reached 365 days since their first subscription. I'm leaning towards B. Rolling Range, but I'll double-check the other options just to be sure.

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Jolene

10 months ago

Hmm, I'm not sure about this one. I'll need to think it through carefully. The question mentions "anniversary of their subscription date", so maybe A. This year is the right choice?

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Raul

10 months ago

I think the answer is B. Rolling Range seems like the best option to evaluate new users each day once they reach 365 days since their first subscription.

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Angelyn

2 years ago

Hmm, I bet the Basiliaeting team is really 'rolling' with this one, trying to figure out the best option. B) Rolling Range gets my vote!

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Basilia

2 years ago

D) Within (+/-) sounds like a bit of a wildcard here. I'm not sure that would be the best way to target the specific 365-day anniversary.

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Kattie

2 years ago

I agree, A) This year might be too broad, and C) Custom date may require manual updates. B) Rolling Range seems like the most efficient choice.

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Kattie

2 years ago

I think B) Rolling Range would be the best option to evaluate new users each day once they reach 365 days since the first subscription.

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Charlette

2 years ago

A) This year? I don't think that's the right option. We're looking for the subscription date anniversary, not just the current year.

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Elroy

2 years ago

A) This year? I don't think that's the right option. We're looking for the subscription date anniversary, not just the current year.

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Aretha

2 years ago

D) Within (+/-)

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Paz

2 years ago

C) Custom date

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Carin

2 years ago

B) Rolling Range

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Yuette

2 years ago

I agree with Latrice, Rolling Range would be more suitable for this scenario as it considers a continuous time frame for evaluation.

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Latrice

2 years ago

I disagree, I believe the correct option is B) Rolling Range because it allows for more flexibility in evaluating new users.

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Lezlie

2 years ago

I think the segmentation event recency type that should be used is A) This year.

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Ashton

2 years ago

B) Rolling Range sounds like the way to go here. It allows for more flexibility in evaluating new users as they reach the 365-day mark.

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Hortencia

2 years ago

C) Custom date

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Weldon

2 years ago

B) Rolling Range

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Tegan

2 years ago

A) This year

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Winfred

2 years ago

I think the answer is C) Custom date. It seems the most logical choice to track the anniversary of the subscription date.

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Sage

2 years ago

I'm not sure, but Custom date seems like the most precise option for this scenario.

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Lavera

2 years ago

But wouldn't Rolling Range also work for this segmentation event?

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Luann

2 years ago

I agree, it makes sense to use Custom date for tracking anniversaries.

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Bok

2 years ago

I think the answer is C) Custom date.

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