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Adobe AD0-E602 Exam - Topic 2 Question 46 Discussion

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?
B) Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
A) Only send users who have visited the website using another browser (e.g. Chrome)
C) Share the segment using the Google Customer Match connection using ECID as the target identity

Adobe AD0-E602 Exam - Topic 2 Question 46 Discussion

Actual exam question for Adobe's AD0-E602 exam
Question #: 46
Topic #: 2
[All AD0-E602 Questions]

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

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Suggested Answer: B

According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en


by India at May 02, 2025, 05:28 AM

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Leota
7 months ago
Wait, 70% authentication rate? That's impressive!
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Melissa
8 months ago
C might work too, but not sure if ECID is reliable enough.
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Daisy
8 months ago
I agree, B could really boost their reach!
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Carmela
8 months ago
A is too limiting, they shouldn't exclude Safari users entirely.
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Flo
8 months ago
B seems like a solid option with hashed emails.
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Elsa
8 months ago
I recall that sending users from other browsers might limit our audience too much, so that option seems risky.
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Rene
9 months ago
I'm not entirely sure, but I feel like using ECID might not be as effective as hashed emails, especially with the current privacy landscape.
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Silva
9 months ago
I think using hashed email addresses for Google Customer Match could help since they have a decent authentication rate. That sounds familiar from our practice questions.
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Malcolm
9 months ago
I remember that cookie-based tracking can be problematic with Safari due to its privacy settings, so we might need to consider alternatives.
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Doug
9 months ago
I'm a bit confused by the different identity options, but I'm pretty sure the Google Customer Match with hashed email addresses is the best solution here. The high authentication rate on the website is the key.
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Marci
10 months ago
Okay, I think I've got this. The ECID option might work, but since the customer has a high authentication rate, the hashed email addresses are probably the way to go. That should help improve the reach.
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Miesha
10 months ago
Hmm, the Safari browser issue is definitely a challenge. I'm leaning towards the Google Customer Match option using hashed email addresses, since that seems like the best way to reach the authenticated users.
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Francoise
10 months ago
This seems like a tricky one. I'm not entirely sure about the different identity options, but I think the key is to find a way to leverage the high authentication rate on the website.
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Ivory
1 year ago
I disagree, I think option C using ECID is a better option for improving reach.
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Una
1 year ago
I agree with Kattie, using hashed email addresses is a good way to improve match rates.
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Kattie
1 year ago
I think option B is the best choice.
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Heidy
1 year ago
Option C is the clear choice here. ECID is the way to go for that Real-time CDP magic!
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Rosalind
1 year ago
Definitely agree, ECID is the best option for improving the match rate with Google DV360
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Dona
1 year ago
C) Share the segment using the Google Customer Match connection using ECID as the target identity
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Herminia
1 year ago
B) Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
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Cory
1 year ago
Definitely go with option B. Hashed email addresses are the key to unlocking that sweet, sweet Google retargeting potential.
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Lawana
1 year ago
Hashed email addresses are a game-changer for improving the reach of website retargeting audiences with Google.
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Mari
1 year ago
I agree, using hashed email addresses with Google Customer Match is a smart move for better targeting.
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Simona
1 year ago
Option B is definitely the way to go. Hashed email addresses will help improve the match rate with Google.
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Kimberlie
1 year ago
Option B is the way to go! Using hashed email addresses is the best way to get those Safari users into the Google retargeting mix.
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Carmelina
1 year ago
User 3: Thanks for the suggestion, I'll make sure to share the segment using hashed email addresses for Google retargeting.
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Lottie
1 year ago
User 2: Agreed, using Google Customer Match with hashed email addresses is the way to go for better reach.
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Franklyn
1 year ago
User 1: Option B is definitely the best choice. Hashed email addresses will help reach those Safari users.
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