Adobe Exam AD0-E602 Topic 2 Question 46 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 46
Topic #: 2

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

AOnly send users who have visited the website using another browser (e.g. Chrome)

BShare the segment using the Google Customer Match connection using hashed email addresses as the target identity

CShare the segment using the Google Customer Match connection using ECID as the target identity

Show Suggested Answer

Suggested Answer: B

According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en

by India at May 02, 2025, 05:28 AM

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Heidy

20 days ago

Option C is the clear choice here. ECID is the way to go for that Real-time CDP magic!

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Herminia

4 days ago

B) Share the segment using the Google Customer Match connection using hashed email addresses as the target identity

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Cory

30 days ago

Definitely go with option B. Hashed email addresses are the key to unlocking that sweet, sweet Google retargeting potential.

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Mari

9 days ago

I agree, using hashed email addresses with Google Customer Match is a smart move for better targeting.

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Simona

17 days ago

Option B is definitely the way to go. Hashed email addresses will help improve the match rate with Google.

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Kimberlie

1 months ago

Option B is the way to go! Using hashed email addresses is the best way to get those Safari users into the Google retargeting mix.

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Lottie

9 days ago

User 2: Agreed, using Google Customer Match with hashed email addresses is the way to go for better reach.

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Franklyn

21 days ago

User 1: Option B is definitely the best choice. Hashed email addresses will help reach those Safari users.

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