Adobe AD0-E602 Exam - Topic 1 Question 15 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 15
Topic #: 1

An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND'd the gender attribute from its loyalty system, the size of the segment dropped to only 7;000 profiles.

What is the most likely explanation for this dramatic drop in segment size?

AThe segment logic should include an OR statement instead of an AND.

BThe recency needs to be expanded to include 90 days of activity.

CWomen are less interested in the brand's camping supplies than men.

DThe majority of browsers on the website are not authenticated.

Show Suggested Answer

Suggested Answer: D

The most likely explanation for the dramatic drop in segment size is that the majority of browsers on the website are not authenticated. This means that they do not have a loyalty account or a unique identifier that can be matched with the gender attribute from the loyalty system. Therefore, they are excluded from the segment that ANDs the gender attribute with the browsing behavior. To increase the segment size, the retailer could use other methods to identify or infer the gender of anonymous browsers, such as cookies, device IDs, or third-party data.

by Devora at Jan 24, 2024, 01:34 PM

Limited Time Offer

25%

Off

Get Premium AD0-E602 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Cassie

3 months ago

7,000 still seems like a decent number for a niche market.

upvoted 0 times

...

Bea

3 months ago

Most browsers not authenticated makes sense.

upvoted 0 times

...

Avery

4 months ago

Wait, are women really less interested in camping gear?

upvoted 0 times

...

Dorcas

4 months ago

Definitely needs an OR statement!

upvoted 0 times

...

Chara

4 months ago

That's a huge drop in profiles!

upvoted 0 times

...

Katina

4 months ago

I wonder if the drop is because many users aren't logged in, so their gender data isn't available. That could explain the low number.

upvoted 0 times

...

Arlene

4 months ago

I think it's possible that women just aren't as interested in camping supplies, but that seems a bit too general.

upvoted 0 times

...

Maurine

4 months ago

This reminds me of a practice question where we had to adjust recency. Maybe expanding to 90 days could help capture more profiles?

upvoted 0 times

...

Haydee

5 months ago

I remember we discussed how using AND logic can really narrow down segments, but I'm not sure if that's the only reason for such a big drop.

upvoted 0 times

...

Miles

5 months ago

I'm not sure I buy the idea that women are less interested in camping supplies. Seems like a bit of a leap. I'd focus more on the technical aspects of the segmentation logic here.

upvoted 0 times

...

Sharita

5 months ago

Interesting, I wonder if the issue is that a lot of the website visitors aren't authenticated, so the gender data isn't available for them. That could explain the big difference in segment size.

upvoted 0 times

...

Soledad

5 months ago

Whoa, that's a huge drop in segment size! I'm wondering if the recency window needs to be expanded. Maybe try 90 days instead of just 30 to see if that helps.

upvoted 0 times

...

Fredric

5 months ago

Hmm, this is a tricky one. I'm thinking the dramatic drop in segment size is likely due to the AND condition with the gender attribute. Might need to try an OR instead to capture a broader audience.

upvoted 0 times

...

Margurite

5 months ago

Hmm, I'm not entirely sure about the difference between service levels and work rules. I'll need to think this through carefully.

upvoted 0 times

...

Keneth

5 months ago

Okay, let me break this down. Splunk is designed to handle a variety of data sources, so it makes sense that it would automatically detect the source type. I'll go with B.

upvoted 0 times

...