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Adobe Exam AD0-E559 Topic 5 Question 44 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 44
Topic #: 5
[All AD0-E559 Questions]

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

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Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


by Merilyn at Mar 08, 2025, 02:51 AM

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Dorothy
26 days ago
Hmm, this question is giving me a 'Marketo-logical' headache. Time to grab a cup of coffee and try to crack the code!
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Lashanda
2 days ago
Grab that coffee and let's figure this out together!
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Dean
15 days ago
It could be a trigger campaign unsubscribing new people until they consent.
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Lorrie
18 days ago
Maybe the system automatically unsubscribed them for a reason.
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Kimberely
1 months ago
Unsubscribing new people? Marketo's got a bit of a rejection complex, doesn't it? Time to work on its customer service skills.
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Rossana
1 months ago
A system flow action triggered by an edit? Sounds like a case of 'The Purge: Marketo Edition'. Better be careful with those database records!
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Patria
1 months ago
A trigger campaign unsubscribing people automatically? That's like a bouncer kicking you out before you even try to get in. Not very friendly, Marketo!
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Zona
2 months ago
I'm not sure, but option A also makes sense, the email might have been in the database before as an unsubscribe.
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Janna
2 months ago
I disagree, I believe it could be option C, a system flow action triggered by a user editing a record.
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Jeanice
2 months ago
Hmm, I'm guessing the person was already in the database and decided to unsubscribe again. Time to brush up on my Marketo Engage knowledge!
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Hannah
15 days ago
C) A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
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Olive
16 days ago
B) A trigger campaign is running unsubscribing new people automatically until they give their consent.
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Gearldine
20 days ago
A) This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
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Kip
2 months ago
I think the reason could be option B, a trigger campaign unsubscribing new people automatically.
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