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Adobe AD0-E559 Exam - Topic 5 Question 44 Discussion

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.What is a reason for this data value change?
A) This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
B) A trigger campaign is running unsubscribing new people automatically until they give their consent.
C) A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

Adobe AD0-E559 Exam - Topic 5 Question 44 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 44
Topic #: 5
[All AD0-E559 Questions]

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

Show Suggested Answer Hide Answer
Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


by Merilyn at Mar 08, 2025, 02:51 AM

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Margot
7 months ago
Wait, how can a new person unsubscribe right away? That seems off.
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Lavonda
7 months ago
I disagree, it’s probably just a system flow action.
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Kathrine
7 months ago
Unsubscribing new people automatically? That’s wild!
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Jillian
7 months ago
I think it’s more likely a trigger campaign issue.
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Carlene
7 months ago
Sounds like they were already on the list before.
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Melina
8 months ago
I'm leaning towards option C, but I feel like I need more clarity on how system flow actions work in this context.
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Lorrine
8 months ago
I practiced a similar question where a trigger campaign was involved. I wonder if that's what's happening here with option B.
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Michael
8 months ago
I think option A makes sense since it could be a re-engagement issue, but I need to double-check that concept.
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King
8 months ago
I remember studying about how unsubscribes can happen automatically, but I'm not sure if that's the case here.
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Joesph
8 months ago
I've seen this kind of thing happen before, where a trigger campaign or system flow action can cause an unsubscribe even for a new person. I'll carefully consider options B and C to see which one seems most likely.
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Lorrine
8 months ago
Okay, let me try to break this down. If a new person is created and then immediately unsubscribed, it could be that the person was already in the database as an unsubscribe, as option A suggests. I'll need to think about the other possibilities as well.
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Sharika
8 months ago
Hmm, I'm a bit confused by this question. I'm not sure if I fully understand the scenario and what could be causing the unsubscribe activity right after a new person is created.
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Art
8 months ago
This seems like a tricky one. I'll need to carefully consider the options and think through the potential reasons for the data value change.
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Dorothy
1 year ago
Hmm, this question is giving me a 'Marketo-logical' headache. Time to grab a cup of coffee and try to crack the code!
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Lashanda
1 year ago
Grab that coffee and let's figure this out together!
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Dean
1 year ago
It could be a trigger campaign unsubscribing new people until they consent.
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Lorrie
1 year ago
Maybe the system automatically unsubscribed them for a reason.
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Kimberely
1 year ago
Unsubscribing new people? Marketo's got a bit of a rejection complex, doesn't it? Time to work on its customer service skills.
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Reuben
1 year ago
C) A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
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My
1 year ago
B) A trigger campaign is running unsubscribing new people automatically until they give their consent.
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Delmy
1 year ago
A) This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
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Rossana
1 year ago
A system flow action triggered by an edit? Sounds like a case of 'The Purge: Marketo Edition'. Better be careful with those database records!
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Patria
1 year ago
A trigger campaign unsubscribing people automatically? That's like a bouncer kicking you out before you even try to get in. Not very friendly, Marketo!
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Zona
1 year ago
I'm not sure, but option A also makes sense, the email might have been in the database before as an unsubscribe.
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Janna
1 year ago
I disagree, I believe it could be option C, a system flow action triggered by a user editing a record.
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Jeanice
1 year ago
Hmm, I'm guessing the person was already in the database and decided to unsubscribe again. Time to brush up on my Marketo Engage knowledge!
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Hannah
1 year ago
C) A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
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Olive
1 year ago
B) A trigger campaign is running unsubscribing new people automatically until they give their consent.
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Gearldine
1 year ago
A) This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
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Kip
1 year ago
I think the reason could be option B, a trigger campaign unsubscribing new people automatically.
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