Adobe Exam AD0-E559 Topic 5 Question 24 Discussion

Actual exam question for Adobe's AD0-E559 exam

Question #: 24
Topic #: 5

Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.

Which field can Keeghan check to give him some indication of where the leads came from?

AOriginal Source Info

BLead Source

CAcquisition Program

Show Suggested Answer

Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

by Princess at May 17, 2024, 07:00 AM

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Carolann

16 days ago

Looks like Keeghan's team dropped the ball on setting up those tracking programs. They better not drop the ball on the exam too!

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Lavera

20 days ago

This is a tough one. I'd probably go with Option B, Lead Source, since it seems like the most direct way to find the lead origin. But Acquisition Program could work too.

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Keneth

21 days ago

Acquisition Program is the way to go here. It's the closest thing to what Keeghan is looking for, even if it's not a perfect solution.

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Tommy

3 days ago

A) Original Source Info

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Francisca

1 months ago

If there are no operational programs tracking the person source, I'd go with the Acquisition Program field. Might not be as accurate, but it's better than nothing.

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