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Adobe AD0-E555 Exam - Topic 3 Question 19 Discussion
Topic #: 3
To receive marketing emails from a company, a person must sign up via a form submission. Then, an email will be sent that requires a click to confirm the opt-in.
Which type of opt-in process is being used?
In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:
Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.
Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.
Example:
Smart Campaign:
Triggers:
Fills out Form A
Visits Pricing Page
Filters:
Job Title = 'Director'
Country = 'United States'
In this example, a lead will qualify for the Smart Campaign if they:
Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.
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