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An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20. In their company's person scoring model, which type of scoring would they use?
Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1
Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2
To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:
Define the smart list with the triggerData Value Changes, and selectAttributeasJob Title, andNew Valueasis anyofVice President,Executive3
Define the flow with the actionChange Score, and selectScore TypeasDemographic, andScoreasAddandChoice 1asIf Job Title is Vice President, then10, andDefault Choiceas204
Activate the smart campaign and monitor the results
1:How to build a lead / person scoring program | Adobe Marketo Engage2:Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business3: [Smart List - Data Value Changes | Adobe Marketo Engage]4: [Flow - Change Score | Adobe Marketo Engage]