Deal of The Day! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions
Mail Us support@pass4success.com
Location US
Mob_nav_barsMENU

Adobe Exam AD0-E555 Topic 1 Question 5 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 5
Topic #: 1
[All AD0-E555 Questions]

A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.

Based on Email Program A/B Test Dashboard, which variant is the winning version?

Show Suggested Answer Hide Answer
Suggested Answer: C

To determine the winning version of an Email Program A/B Test, the marketing manager needs to compare the performance metrics of each variant based on the chosen winning criteria1.

The winning criteria can be one of the following: Open Rate, Click to Open, Clicks, or Unsubscribes1.

The Email Program A/B Test Dashboard shows the performance metrics of each variant in a graphical and numerical format2.

Based on the image uploaded by the user, the test type is Whole Email, which means that the entire email content and design are different for each variant1.

Assuming that the winning criteria is Click to Open, which measures the percentage of people who opened the email and clicked on a link3, the winning version is Variant C, as it has the highest Click to Open rate of 18.6%, compared to Variant A (14.8%) and Variant B (12.9%)2.

Variant C also has the highest number of clicks (434) and the lowest number of unsubscribes (28) among the three variants2.

Therefore, based on the Email Program A/B Test Dashboard, Variant C is the winning version.Reference:1:Use ''Whole Email'' A/B Testing | Adobe Marketo Engage2:Use the Email Program Dashboard - A/B Test View | Adobe Marketo Engage3:Email Marketing Metrics: How to Measure and Report on Them


by Dalene at Mar 17, 2024, 02:55 PM

Limited Time Offer

25%

Off

Get Premium AD0-E555 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Currently there are no comments in this discussion, be the first to comment!


Save Cancel