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Adobe Exam AD0-E555 Topic 1 Question 2 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 2
Topic #: 1
[All AD0-E555 Questions]

An email analyst needs to know if the click-to-open rate of their marketing team's emails has increased in July of this year compared to July of last year.

Which report would the email analyst consult to find this information?

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Suggested Answer: C

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.


1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters

by Mozell at Mar 19, 2024, 02:13 PM

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Gail
10 months ago
I think that's a good idea. By comparing both reports, the analyst can get a better understanding of the email performance.
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Van
10 months ago
In my opinion, the email analyst should check both Email Performance and Email Link Performance reports for a comprehensive view.
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Sherill
10 months ago
Yes, that's true. The Email Link Performance report would be more focused on click engagement.
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Mirta
10 months ago
But wouldn't the Email Link Performance report provide more specific data on click-to-open rates?
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Lauran
10 months ago
I agree, the Email Performance report would show overall email metrics.
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Tijuana
10 months ago
I think the email analyst would consult the Email Performance report.
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Alaine
10 months ago
I think consulting both reports would be the best approach to accurately evaluate the click-to-open rate.
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Garry
10 months ago
That's a good point. Maybe the email analyst should consult both Email Performance and Email Insights reports to get a complete picture.
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Veda
10 months ago
But wouldn't the Email Insights report provide more detailed information about the click-to-open rate?
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Alaine
10 months ago
I agree with Garry. The Email Performance report would show the overall performance of the emails.
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Garry
12 months ago
I think the email analyst would consult the Email Performance report.
upvoted 0 times
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