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Adobe Exam AD0-E555 Topic 1 Question 16 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 16
Topic #: 1
[All AD0-E555 Questions]

Which type of A/B test would the marketer use to optimize their email's design to increase the email click rate?

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Suggested Answer: C

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.


1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters

by Kiley at Jul 17, 2024, 12:24 PM

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Lisbeth
4 days ago
I believe option A) Whole Email could also be important, as the overall design can affect engagement.
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Shonda
6 days ago
I agree with Filiberto, changing the subject line can have a big impact on click rates.
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Filiberto
8 days ago
I think the marketer would use option B) Subject Line.
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