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A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
Suggested Answer: A
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9 comments · newest first
IZ
Izetta
12 months ago
Wait, are they really rolling it out without more testing? That’s risky!
PE
Pete
12 months ago
Why not just test it with all products from the start?
RI
Ricki
1 year ago
Reducing fields could definitely help, but 10% seems a bit optimistic.
ZA
Zana
1 year ago
I think they should focus on the overall goal, not just the 10%.
TR
Truman
1 year ago
Sounds like a solid plan to simplify the form!
SO
Sonia
1 year ago
This looks like a straightforward measurement question. I think the laser scanner is the noncontact tool, since it can measure without physically touching the object.
TA
Tamesha
1 year ago
This question seems straightforward, but I want to make sure I understand the "Allow configuration" option correctly before answering.
LA
Lashaun
1 year ago
I'm leaning towards Option D. Publicly acknowledging Mitch's success could help boost his confidence and motivation.
ED
Edmond
1 year ago
This question seems straightforward, but I want to make sure I understand the context before answering.