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Adobe AD0-E406 Exam - Topic 3 Question 94 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 94
Topic #: 3
[All AD0-E406 Questions]

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

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Suggested Answer: A

by Marla at Apr 05, 2026, 04:56 AM

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Arlette
18 days ago
Totally agree, revenue matters more!
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Ligia
23 days ago
CTR doesn't show actual sales, just clicks.
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Anjelica
1 month ago
I feel like relying solely on CTR is risky, especially if it doesn't show the full picture of revenue impact.
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Harrison
2 months ago
I practiced a similar question where we talked about seasonality affecting metrics, so option B could be relevant too.
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Rikki
2 months ago
I'm a bit unsure, but I think CTR can be misleading if it doesn't translate to revenue.
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Trevor
2 months ago
I remember discussing how CTR might not reflect actual sales, so I think option C makes sense.
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